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Set up a post-purchase survey

The post-purchase survey asks customers where they first heard about your brand after they complete a purchase. Their answers add another perspective to your attribution reports.

Configure the survey in Attribuly

  1. Open Marketing Analytics → Post-Purchase Survey → Setup.
  2. Add the answer options you want customers to see, such as TikTok, Google, or a friend's recommendation.
  3. Optionally map each answer to an Attribuly channel. Multiple answers can map to the same channel. Save your changes.

Add the survey to your Shopify thank-you page

  1. In Shopify, open Settings → Checkout → Configuration and select the Thank you page.
  2. Add Attribuly to the Main section, position it where you want the survey, and save.

Review responses and update options

View survey data in Attribuly. To change questions or options later, return to the survey Setup page and save your changes; you do not need to repeat the Shopify display setup.

The existing guide recommends no more than 10 enabled options, including Other. Regular options are shown in random order; Other remains last. When fewer than six options are configured, including Other, the survey content is displayed directly.

Open survey setup