Roadmap

Integrate with and track Criteo

Google ads automation

So I can use Attribuly's attribution data to automatically adjust google ads budget and save my time.

Support multi stores

We use different domain & store for country site, Can you just analyze them as a whole?

Ads performance benchmark

It's very important information for me to understand my ads performance among related merchants in the same category. The benchmark is also useful when I set up metrics for ads automation.

For affiliate: Post back conversions to Google ads

1. I sell other brands' products as an affiliate. 2. Promote products of ClickBank via Google ads 3. I want Clickbank post back the sales data and then send to Facebook via CAPI, so Google understands the conversions and keeps optimizing.

Customize the time to start automation

I want ad automation tactics to start at a specific time point, but now the tactic starts right after my activation.

Mobile version of Attribuly

To use Attribuly when I'm out of office. The "Live events" is what I'm looking for firstly. Since it offers deeper insight of my store's activites than other analytics.

Post back server-side tracking data to Pinterest

Sync tags from Shopify-customers to Attribuly

We have UTM source data in this field.

Track commision cost in influencers

We will add a field to input commission so you have a broader picture of your ROAS.

Quora ads integration

Good platform that easily profitable for many brands. Would love to see an integration.

Integrate post purchase survey results in attribution modeling

Other attribution platforms such as Triple Whale integrate post purchase survey results from Fairing & KnoCommrce into the attribution model. I think this is essential and should be integrated in Attribuly.

Infinite attribution window

Currently the maximum is 180 days. However, customer's journey over 6 months still happens, so infinite window could be better.

Exclude bot traffic

Bot traffic can be defined from specific IP addresses(and countries). 1. Exclude these IPs from reporting, so you can abandon traffic from these regions. 2. Don't send the events back to Google & Meta ads, since these events may mislead the audience targeting.

Add keywords in ads attribution

Display the keyword (For Facebook, the creatives) so it's easier for me to analyze the keywords' performance?

Market Mix Modeling

Post back server-side tracking data to Impact

Amazon DSP Integration

We are working with the Amazon DSP team to develop attribution analytics for Amazon Ads at Shopify. This includes 1. Accurately identify traffic and conversions from Amazon ads to Shopify store. 2. ROAS analysis 3. View through Attribution such as CTV, based on the Attribuly Full Impact attribution model. If you are running Amazon ads, please contact us to join our early pilot project. �

Provide GA4 pixel installation

So I don't manually implement the data layer in Shopify store front.

Server-side tracking for GA4

By send attribuly's conversion events back to GA4, GA4 can analyze more accurately.

Support WooCommerce

We plan to make the integration into 3 steps（We also support customizing a private implementation if you need it now）: 1, Connect all your ads channels, so you can centralize you ads metrics in one place. 2, Intall Attribuly pixel to Woo store, so you run our multi-channel attribution model to track every customer's entire journey. 3, Run our server-side tracking to post back your data to GA4, Google ads, Meta ads and all your marketing channels. While there are a lot of jobs to do, what is your expectation? Does this roadmap meet your expectations? Let me know, thank you!

Snapchat ads Pixel

It would be nice to have an integration with Snapchat ads (servier/browser) since snapchat is very popular in some countries. :)

Add "Cost of Goods" metric to homepage

Custom channel group

The problem: Attribuly's default channel include Ads, influencers, affiliates, email, social media, organic search, referral, and direct. However, a custom channel group helps to identify channels that fit my use cases. For example, I have Impact Radius and Awin both for affiliate marketing. With the default groups, I can't distinguish the sales from Impact and Awin, since they are mixed up in the "affiliates" channel. See the default groups here: https://support.attribuly.com/en/articles/9005651-attribution-all The solution: We are developing a custom channel groups feature now. This feature is quite similar with Google Analytics' channel group. 1. Use source, medium, and campaign to categorize specific traffic into your custom channel. 2. custom channel works with the default channel. 3. Adjust channel priority. 4. Only 1 group is available. 5. Open to Attribuly Enterprise plan. Our progress: We have done this customization for several clients. We plan to build this as a new feature in the settings. Is the custom channel group something valuable for you? Let us know your idea! 🤝