A marketing touchpoint
Advertising-related identifiers add context to the visit.
New feature: Is your New Customer CPA good or bad? Compare with 400+ similar brands. See where you rank →
Attribuly vs Northbeam
See what drives sales
Put the signals to work
Understand the journey behind each conversion, then give your marketing tools useful signals from browsing through purchase. Attribuly connects identity, attribution and supported event enrichment.
From signals to a connected journey
Ad identifiers
Email
Phone
A connected shopper identityBuilt from available signals
Product viewAdd to cartCheckoutPurchase
Attribuly workflow · coverage depends on available data and integration
See beyond the last click
Connect separate visits into a journey you can analyze.
Use intent before purchase
Enrich browsing and cart events with available identity signals.
Connect insight with delivery
Bring attribution and enriched event delivery into one workflow.
Why choose Attribuly
Choose Attribuly when your goal includes making pre-purchase events more useful, alongside understanding channel and ad contribution. Northbeam’s Apex emphasizes attribution performance passback; with Attribuly, also evaluate the customer identifiers carried by your browsing, cart and checkout events.
01 / Identity matching
Give separate visits
a shared context
A shopper may click an ad, return later and identify themselves through a form or checkout. Attribuly brings available identifiers together so those interactions can inform one customer journey.
A recognizable shopper
Available email, phone and other identifiers help connect activity.
A more connected journey
Use linked touchpoints to understand how customers reach a purchase.
02 / Full-funnel enrichment
Useful signals
before the purchase, too
Purchase is one moment in a longer journey. Attribuly uses collected customer signals to enrich supported events along the way, giving your marketing tools more context about customer intent.
01
Product view
Available identity signals
02
Add to cart
Available identity signals
03
Checkout
Available identity signals
04
Purchase
Available identity signals
The data foundation matters: server-side delivery carries the signals you have collected and connected. Event support and identifiers vary by integration.
Side by side
Compare the workflow
behind the signal
Both products connect data for marketing. Here is what each describes—and what to validate with your own setup.
DimensionAttribulyNorthbeam + Apex
Shopper identity
Attribuly
Connect attribution data, advertising-related identifiers and available customer identifiers to link shopper activity.
Northbeam + Apex
Northbeam describes in-house identity graphs as part of its attribution data foundation.
Product documentation ↗Across the funnel
Attribuly
Use collected signals such as email and phone to enrich supported browsing, cart, checkout and purchase events.
Northbeam + Apex
Apex’s public overview focuses on MTA performance data. Confirm event-by-event identity enrichment for your destinations with Northbeam.
Product documentation ↗Putting data to work
Attribuly
Use connected journeys for attribution and enriched events for supported advertising and lifecycle destinations.
Northbeam + Apex
Apex feeds first-party attribution performance data into supported ad platforms, including Meta and Axon.
Product documentation ↗Reviewed October 25, 2026. This is a capability comparison, not a measured match-rate or revenue ranking. Confirm plan and integration coverage before choosing.
Choose for your workflow
Start with the job
your data needs to do
Make pre-purchase intent part of the workflow
A purchase report tells you who converted. Attribuly also puts available identity signals to work on supported events before purchase, so your data can support both measurement and ongoing marketing.
Explore attributionBuild around Northbeam measurement
Consider Northbeam if your priority is its measurement workflow and feeding attribution performance data back through Apex.
Read the product documentation ↗An anonymous migration
A US ecommerce brand
moved to Attribuly
The brand switched from another tracking provider to Attribuly. The customer and its previous provider are not named.
What to compare in your own evaluation
01
Identity coverage
Which available identifiers are attached to the same shopper?
02
Event completeness
Do browsing and cart events carry useful identity signals, too?
03
Destination delivery
Are events accepted and deduplicated by the destination?
A few useful distinctions
Is attribution passback the same as event enrichment?
They serve different purposes. Attribution passback sends measurement information to a platform; identity enrichment adds available customer identifiers to events. Northbeam’s Apex overview focuses on the first. Confirm the second for your specific integration rather than assuming it is unavailable.
Will Attribuly identify every visitor?
No. Matching depends on the identifiers available, customer consent and your integration. Compare coverage on equivalent events and traffic rather than assuming every anonymous visit can be identified.
How should we evaluate a switch?
Agree on event definitions and a comparison period. Review identity fields, destination acceptance and deduplication. Coordinate overlapping server-side sends so the evaluation does not inflate conversion counts.