Unlock Enterprise-Grade Marketing Mix Modeling for Growth Brands
Incremental attribution across DTC, Amazon, brand ads & offline stores. Campaign-level granularity. Weekly updates. No data science team required.
Limited spots available for Early Access • Transparent pricing from $1,500/mo
Trusted by growth-focused brands
Why Attribuly MMM?
Enterprise-grade Marketing Mix Modeling, built for growth-stage brands.
Understand every marketing dollar through the lens of incrementality.
Smart Budget Optimization
Automatically recommend the optimal budget allocation across all channels to maximize incremental revenue and ROI. Make every dollar count.
Saturation Point Detection
Detect the diminishing-returns point for every channel. Know exactly where to increase spend and where to pull back in time.
Adstock & Carry-Over Effects
Quantify the lingering impact of ad spend over weeks. Never dismiss a channel as "no conversion" when its value is just delayed.
Brand-to-Conversion Funnel Attribution
Measure how upper-funnel exposure (brand ads, short video) drives lower-funnel branded search, organic traffic, and conversions.
Long-Term Brand Equity
Measure the long-term contribution of brand advertising to awareness, consideration, and brand equity. Make brand spend accountable.
Campaign-Level Granularity
Not just channel-level data — actionable insights down to the campaign level for faster, better decisions.
Weekly Updates
Don't wait for monthly reports. Get weekly insights to optimize your marketing mix in near real-time.
How It Works
Get started in just a few clicks. Our platform is designed for ease of use.
Connect Your Data
One-click integration with Shopify, Meta, Google, TikTok, and more. Upload offline data via CSV or API.
Configure Your Model
Customize Adstock and Saturation parameters with our guided setup. No coding required.
Get Actionable Insights
View channel contribution, ROAS, and budget optimization recommendations. Optimize weekly.
Where It Works
From DTC sites to Amazon, from brand ads to retail stores — one model for all your marketing spend.
Incremental Orders on Your DTC Site
Decompose the true incremental contribution of Meta, Google, TikTok, Email and more to your Shopify orders — see marginal returns and saturation for every channel.
- ✓Cross-channel incremental contribution
- ✓Saturation detection for budget reallocation
- ✓Carry-over effects avoid misjudging long-tail value
Incremental Sales on Amazon
Connect off-Amazon ad spend (Meta, Google, TikTok, etc.) to incremental Amazon sales and identify which external channels truly move the needle.
- ✓Off-site to Amazon incremental linkage
- ✓Budget optimization for cost-efficient acquisition
- ✓Weekly updates to tune off-site spend
Brand Ads & Short-Video Incrementality
For high-impression, low-click brand ads and short-video, measure how upper-funnel exposure drives lower-funnel search and conversions — plus long-term brand equity.
- ✓Brand-to-conversion funnel attribution
- ✓Carry-over effects capture delayed conversions
- ✓Long-term brand equity makes brand spend accountable
Offline Channels & Retail Stores
Measure the incremental impact of TV, podcasts, out-of-home (OOH), and in-store retail campaigns — unify attribution across online and offline channels.
- ✓TV / Podcast / OOH incrementality
- ✓In-store retail campaign attribution
- ✓Unified incremental view across online & offline
Compare with Alternatives
See why growth brands choose Attribuly over traditional agencies and enterprise tools.
| Feature | Traditional Agencies | Enterprise Tools | Attribuly MMM |
|---|---|---|---|
| Granularity | Channel-level | Campaign-level | Campaign-level |
| Update Frequency | Quarterly / Monthly | Weekly | Weekly |
| Cost | $10k - $50k / mo | $5k+ / mo | From $1,500 / mo |
| Incrementality | Extra cost | Included | Built-in Validation |
| Onboarding | Months | Weeks | Days |
Frequently Asked Questions
Traditional attribution (MTA) relies on tracking individual user clicks and views. MMM (Marketing Mix Modeling) uses statistical analysis of aggregate data to measure the impact of all marketing activities, including offline channels and non-trackable impressions, without relying on cookies or pixels.
No. Attribuly MMM is designed for marketers, not data scientists. We automate the complex modeling process, providing you with clear, actionable insights and budget recommendations.
We recommend at least 6 months of historical data for the best results. However, our model can start providing initial insights with as little as 3 months of data.
You can measure any channel where you have spend and outcome data. This includes Facebook, Google, TikTok, Amazon, TV, Podcasts, Direct Mail, OOH, and more.
Our models are updated weekly, giving you fresh insights to optimize your campaigns faster than traditional monthly or quarterly MMM reports.
Start measuring the full impact of your marketing
Join Early Access today and be the first to experience enterprise-grade MMM designed for growth.
No credit card required • Early access priority • Cancel anytime