NNorthfield Supply
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Reach more shoppers Win back more orders
ReCapture matches missed cart activity to subscribers so eligible shoppers enter your existing recovery flows.
Already using an email platform?Why add ReCapture?
Email platform only
A subscriber returns, then leaves
A new device, private browsing, or Safari ITP may leave the original cookie unavailable.
The browser pixel misses the match
The browse or cart event is not linked to an existing profile, so the platform cannot identify the shopper.
The recovery flow may not trigger
Even subscribers can miss a follow-up email, leaving a sale you could have recovered.
Email platform + ReCapture
Capture events server-side
Add event collection alongside the browser pixel, reducing reliance on browser cookies.
Match activity to an existing profile
Where identification is possible, ReCapture links browse and cart activity to an existing subscriber.
Connect to existing email flows
Pass matched events to your email platform and follow your configured flow and sending conditions.
Identify more returning subscribers.Reach those your recovery emails missed.
90
Identified shoppers
$18,000
Incremental revenue
Bring shoppers closest to buying back to checkout
ReCapture matches missed checkout events to subscribers. Your existing flow can then remind eligible shoppers to finish their order.
- Native pixel
- ReCapture adds
Restore missed subscriber matches.Estimate the email revenue opportunity.
Use your store’s numbers
Count each shopper once per month
%
Example adds 50 percentage points. Count eligible shoppers only.%
Your assumption for this audienceYour store’s actual AOV
Abandoners × additional flow-entry share × order rate × AOV
Your estimate
- Additional flow entrants
- 2,500 shoppers
- Estimated orders
- 250 orders
- Estimated revenue
- / month
Defaults are illustrative, not average results. Identification rate is not the same as actual flow-entry share. Revenue is before costs; actual lift requires controlled validation.
Set up in two stepsRecover more orders with the emails you already use
What you set up
Connect your store and email platform
Link your store and the email platform you already use in Attribuly.
Choose and confirm your flow triggers
Choose browse, cart or checkout events and confirm they trigger the right email flows.
What runs automatically
ReCapture matches missed activity
ReCapture links previously unmatched activity to existing subscribers and syncs it to your email platform.
Your email platform follows up
Eligible subscribers get your existing reminders under your current sending rules, giving shoppers a reason to return and buy.
More identified shoppers is the start.See the orders and revenue that follow.
Who received additional follow-up?
Within the same reporting period, exclude existing coverage and duplicates to see which subscribers ReCapture additionally brought into your email flows.
See orders and related revenue
Track subsequent orders, revenue and refunds from these subscribers, connecting additional follow-up to actual purchases.
Higher-value purchases take consideration.Make returning subscribers recognizable.
These conditions make an evaluation worthwhile
You already have subscribers
Recognize subscribers when they return so your existing emails can follow up.
Active browse or cart recovery flows
Your templates, offers and cadence are ready. Reach eligible shoppers previously missed without creating another set of emails.
Shoppers who return before buying
Product interests can change as shoppers compare. Identify their latest browse and cart activity so follow-up stays relevant to what they want now.
Customer story · Velotric
- of total orders came from email and retargeting
- 34%
- Reduction in acquisition cost (CPA)
- ~45%
- Average time from first visit to purchase
- 48 → 29 days
Velotric sells premium e-bikes priced at $1,299–$1,999. Shoppers typically take 30–60 days to decide.
Velotric used Capture to identify high-intent anonymous visitors, then followed up through Klaviyo and retargeting. Product reminders, model comparisons, reviews and financing offers helped shoppers make a decision.
Best for brands selling higher-priced products with longer purchase cycles and repeat visits. ReCapture helps bring missed returning subscribers into existing recovery flows.
Read the full case study
“More shoppers added to Klaviyo, more flows firing, and a big lift in email revenue.”
Trusted by 2,000+ brands
Frequently asked questions
Why does Klaviyo miss cart abandoners who already subscribe?
Klaviyo still needs to match the current visit to an existing profile. A different device, private browsing, or Safari tracking limits can prevent a browser cookie from linking the activity to that profile, so the recovery flow may not trigger. ReCapture adds server-side matching.
Do I need to rebuild my flows or write new emails?
You can typically keep your existing emails, timing and sending rules. After connecting your store and email platform, confirm that the browse, cart or checkout events ReCapture sends trigger the corresponding flows.
How is ReCapture different from Klaviyo tracking or a Shopify pixel?
Klaviyo and Shopify pixels can record store activity. ReCapture adds server-side matching to connect eligible activity to existing subscribers, then passes matched events to your email platform to send under your configured rules.
Which email marketing platforms are supported?
Klaviyo, Omnisend, CartSee, Mailchimp and MambaSMS. The hero logos link to integration information; confirm specific event and flow support during a demo.
Will every cart abandoner receive an email?
No. ReCapture focuses on existing subscribers and cannot recognize every visitor. Subscription status, unsubscribes or suppression rules, and platform settings still govern sending.
How do I measure the revenue impact?
Review additional flow entrants and their subsequent orders, revenue and refunds, then account for plan and email sending costs. Related orders are not the same as incremental revenue; compare with a group that did not receive ReCapture-supported follow-up to assess additional purchases.
How is ReCapture different from Capture?
ReCapture recognizes returning subscribers so your existing emails can follow up. Capture helps identify high-intent visitors who haven’t subscribed yet.
How is ReCapture priced?
ReCapture is included in the Enterprise plan. Plan pricing is based on your store’s gross merchandise value (GMV) over the past 12 months. Explore plans and pricing