Reach more shoppers. See your marketing returns.
Connect new-email discovery, recovered shopping events and native marketing analysis in one place.
Capability comparison
From tracking to growth.
Swipe to see the full comparison →
| Capability | Attribuly | Elevar |
|---|---|---|
| Why teams choose Attribuly | ||
| New visitor email discovery · Capture | Eligible North American visitors | Not built in |
| Native marketing metrics and performance | Available | External dashboard required |
| Attribution model comparison | Available | Not built in |
| Marketing mix modeling · MMM | Separate offering | Native support unconfirmed |
| Agentic Shopping paths, orders and customer context | Available | Native support unconfirmed |
| MCP connection | Available | Native support unconfirmed |
| Native post-purchase survey creation and analysis | Available | Not built in |
| Attribution · Decide where to invest | ||
| Recorded customer conversion paths | Available | Not built in |
| Product performance and shopping funnel analysis | Available | Requires GA4 / Mixpanel |
| Campaign → ad set → ad reporting | Available | Not built in |
| AI-estimated view-through contribution | Full Impact AI | Native support unconfirmed |
| Benchmark new-customer CPA against similar brands | Available | Native support unconfirmed |
| New- and returning-customer performance | Available | Not built in |
| Overall marketing efficiency | Available | Requires destination analytics |
| Historical customer lifetime value reporting | Available | Native support unconfirmed |
| Revenue, acquisition and profit reporting | Available | Requires destination analytics |
| Organic search and landing-page conversion analysis | Available | Requires GA4 |
| Report dimensions, filters, trends and export | Available | Feed export; external analysis |
| Capture · Reach more of your existing traffic | ||
| Verified email and available profile details | Available | Not built in |
| Activate newly identified visitors in email and advertising | Available | Not built in |
| Measure Capture coverage, revenue and ROI | Available | Not built in |
| ReCapture · See incremental events and additional revenue | ||
| Built-in ReCapture dashboard | Available | Not built in |
| Incremental event visualization | Available | Not built in |
| Additional revenue visualization | Available | Not built in |
| Comparison with native tracking | Available | Not built in |
| Core · Shared capabilities | ||
| Server-side ecommerce event delivery | Available | Available |
| Shopping-funnel event coverage | Available | Available |
| Email, phone and first-party identifiers | Available | Available |
| Click IDs, UTMs and session context | Available | Available |
| Identity resolution | Available | Available |
| Session enrichment before purchase | Available | Available |
| Event signals for browse, cart and checkout flows | Available | Available |
| Event delivery to existing email flows | Available | Available |
| Data layer and event pipeline | Available | Available |
| Profit-aware signals sent to destinations | Available | Advanced and above |
| Predicted lifetime value · pLTV | Available | Premium and above |
| Customer comeback score | Available | Premium and above |
| Tracking monitoring and anomaly alerts | Available | Available |
| Meta CAPI, Google Ads and TikTok | Available | Available |
| GA4 and email platform event delivery | Available | Available |
| Shopify and other storefronts | Native support for Shopify, WooCommerce and SHOPLINE; custom websites supported | Shopify; other platforms via API |
| Consent-aware collection and delivery | Available | Available |
Capture
Discover new emails.
See the results.
Attribuly Capture matches eligible North American visitors to verified email identities, even when they have not submitted an email on your site. Connect those identities with shopping intent for more relevant follow-up.
Make more of your traffic
More value from the traffic you already have
Elevar helps brands reconnect returning shoppers with their activity, making known customer data more useful. But many visitors leave without sharing an email, taking their shopping intent with them. We built Capture to help brands find more opportunities in the traffic they already have: it identifies new verified emails for eligible North American visitors, enriches profiles with available shopping context, and sends them to supported marketing platforms for follow-up. Inside Attribuly, teams can also see identification coverage, related revenue and ROI—connecting discovery with results and making the value of their existing traffic clearer.
ReCapture
Recover missed events.
See related revenue.
When a known shopper returns, Attribuly ReCapture reconnects supported browsing, cart and checkout events with their identity. Eligible events can trigger your configured Klaviyo flows.
Native tracking and additional events
Turn returning visits into more opportunities
Elevar reconnects known shoppers with their activity and sends events to destinations such as Klaviyo. We believe teams also need to understand what those connections add. ReCapture links supported browsing, cart and checkout events to known shoppers so eligible events can trigger configured Klaviyo flows. Its built-in dashboard shows additional events, comparisons with native tracking and related flow revenue in one place.
Attribution
Connect performance and paths.
Decide where to invest.
Review ROAS, CPA, MER, new-customer performance, historical LTV and profit in Attribuly. Follow recorded conversion paths and drill from campaign to ad set and ad to decide where to invest.
Last 30 days
Turn customer journeys into clearer decisions
Elevar collects and sends customer events to marketing and analytics destinations, including first- and last-touch data for downstream analysis. We built Attribution to bring marketing metrics and recorded customer paths together, compare attribution models and explore performance from campaign to individual ad. Product and funnel analysis, post-purchase surveys, Agentic Shopping paths and MCP access add context for decisions. MMM is available separately for a broader view of channel impact and budget allocation.
Reporting metrics
Attribution & platform
- Attributed conversions
- Attributed revenue
- Attributed ROAS
- Platform-reported revenue
- Platform-reported ROAS
Customers & revenue
- New leads
- New-customer conversions
- New-customer revenue
- Returning-customer revenue
Efficiency & profitability
- Ad spend
- CPA
- NCCPA
- Average order value
- Historical LTV
- Net profit
- Net margin
Traffic & engagement
- Impressions
- CPM
- Clicks
- Click conversion rate
- Unique clicks
- CPC
Attribution models
- First click
- Last click
- Linear
- Position-based
- Custom models
- Full Impact AI
Frequently asked questions
Why choose Attribuly?
Both products support server-side event delivery, identity resolution and tracking monitoring. Attribuly brings new-email discovery, recovered shopping events, multi-model attribution and marketing analysis into one product, so your team can connect customer activity with marketing decisions.
Do I still need Klaviyo or a BI tool?
Attribuly includes marketing analysis and Capture / ReCapture dashboards, so these reports need no separate BI setup. Email sending and flow execution still use platforms such as Klaviyo.
How do Capture and ReCapture differ?
Capture discovers new email identities for eligible North American visitors. ReCapture reconnects shopping events with known customers.
What do ReCapture events and revenue measure?
The dashboard shows events added beyond native tracking and related flow revenue. These measure tracking coverage and follow-up performance, rather than independently verified incremental sales.
Which ecommerce platforms does Attribuly support?
Attribuly natively supports Shopify, WooCommerce and SHOPLINE, and supports custom websites. Capture applies to eligible North American visitors; coverage depends on the product and setup.
What does the Elevar comparison cover?
This page compares Elevar / Audiense Online, excluding separate Audiense products such as Discover, In-Person, Action and Data Services. Elevar tracks ChatGPT orders, but does not include native MMM, Agentic path analysis or reporting MCP access.
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