Comparison
Attribuly vs Opensend: pricing, Klaviyo recovery, and revenue measurement
Both platforms identify shoppers and activate behavioral data in Klaviyo. Attribuly focuses on dedicated recovery workflows, a documented attribution methodology, and pricing aligned with the estimated revenue-recovery opportunity. Opensend provides visitor identity and broader multichannel activation across email, SMS and direct mail.
- 1
Shopper sessions
Most never resolve to a profile
- 2
Native ESP tracking
Resolves a minority of sessions
- 3
Capture + ReCapture
Recovers sessions native tracking misses
- 4
Klaviyo events
Product Viewed, Collection Viewed, Added to Cart, Checkout Started
- 5
Recovery flow
Server-side, parallel to the native flow
- 6
Attributed revenue
7-day click-only, each order counted once
7 days or $1,000 in attributed recovered revenue, whichever comes first. Setup time is excluded.
Comparison scope
This page compares Attribuly Capture and ReCapture with Opensend Connect and Reconnect. Public Opensend pricing shown below applies to Connect unless otherwise stated. Reconnect, Ignite and Enterprise pricing were not publicly listed as of August 7, 2026.
The 30-second version
Our assessment, based on publicly available product documentation.
Choose Attribuly when you prioritize
- Your recovery program lives in Shopify and Klaviyo and you want the workflow built around that path
- You need the attribution scope, window and deduplication rule written down before you trust the revenue number
- You would rather price against the estimated recovery opportunity than against volume delivered
Choose Opensend when you prioritize
- You want identity activated across SMS and direct mail as well as email, not Klaviyo alone
- You prefer usage-based billing where cost tracks the identities actually delivered
- You want unused identity credit to roll over month to month
Where they overlap
- Identifying net-new anonymous visitors
- Reconnecting existing profiles your ESP cannot match to a session
- Sending browse, cart and checkout events into Klaviyo
- Duplicate-send controls through a cloned or parallel flow
Based on the analyzed cohort in the Attribuly Shopper Identification Rate Benchmark. This was not a head-to-head test against any vendor named on this page.
Three differences that matter most
Focused Shopify + Klaviyo recovery
Attribuly is focused on recovering missed shopper intent and activating dedicated recovery events in Klaviyo. Opensend covers a broader multichannel identity and activation workflow.
Published revenue methodology
Attribuly publishes its attribution scope, 7-day click-only last-click window, and a deduplication rule that counts each order once.
Pricing based on recovery opportunity
Attribuly pricing is based on the estimated revenue-recovery opportunity, while Opensend Connect is priced by delivered identities.
Commercial terms
TTM GMV is an input to the estimate, not the billed quantity
Connect tiers only; Reconnect, Ignite and Enterprise are not publicly priced
Want your own number? The pricing calculator estimates the recovery opportunity for your store.
Estimate your recoveryThe recovery chain
We compare identity tools on the full path from a missed shopper to measurable revenue. Most tools in this category cover part of it — the differences are in how far each one goes and how the result is measured.
Documented as browse events; exact Klaviyo event name not specified
Switching from Opensend
Both platforms may require changes to Klaviyo flow architecture. Opensend documents cloned flows with cross-provider filters, while Attribuly uses parallel server-side recovery flows with delays and conditional splits. Migration effort depends on the store’s existing setup.
- 1Review existing Klaviyo flows
- 2Rebuild or clone recovery flows
- 3Validate filters and duplicate-send controls
- 4Compare 30–90 days of identified shoppers, attributable flow revenue and total cost
Attribuly vs Opensend FAQ
Is Opensend a direct alternative to Attribuly?
Attribuly and Opensend overlap in visitor identification and Klaviyo event activation, but they are not identical substitutes. Attribuly is focused on Shopify and Klaviyo recovery workflows with documented revenue measurement, while Opensend provides broader multichannel identity activation.
Does Opensend require changes to existing Klaviyo flows?
Yes. Opensend documents cloning flows and adding cross-provider filters and send-frequency limits so shoppers do not receive both the native and the Opensend message. Attribuly documents a comparable parallel server-side flow with a delay and conditional split — neither tool avoids flow work entirely.
What does Opensend cost?
Connect tiers are published at $500, $1,000 and $2,000 per month, or $400, $800 and $1,600 per month on annual billing. A $1 fourteen-day trial is available. Reconnect, Ignite and Enterprise pricing is not published.
Looking at other tools too?
All comparisons →- Attribuly vs Retention.comEmail-based retargeting at $0.15 per email with no contract, delivered once a day.
- Attribuly vs Customers.aiExtends Klaviyo tracking past the native cookie window, priced on total profile count.
- Attribuly vs TieIdentity plus profile enrichment, sold as an annual credit contract. Publishes its attribution model.
- Attribuly vs DigiohOnsite quizzes and pop-ups with identity recovery; Klaviyo events are a paid add-on.
See what your store is missing before you decide
Install on Shopify, connect Klaviyo, and measure recovered revenue against the same window and deduplication rule described above.
7 days or $1,000 in attributed recovered revenue, whichever comes first.
Sources and verification methodology(6 sources, verified August 7, 2026)
Opensend
- 2. Opensend Pricing | Lead Generation Plans & Pricing — Billing basis, Connect tier pricing, trial terms, billing cadence, and credit rollover. Verified 2026-08-07.
- 4. What is Opensend Reconnect? — Existing-profile reconnection, the events sent to Klaviyo, flow activation, cloned-flow setup, duplicate-send controls, and revenue reporting. Verified 2026-08-07.
Attribuly
- 1. Retention Revenue OS Pricing | Attribuly — Billing basis, published price range, trial terms, billing cadence, attribution window, and the order-deduplication rule. Verified 2026-08-07.
- 3. What Is ReCapture? | Attribuly — Reconnection of existing Klaviyo profiles. Verified 2026-08-07.
- 5. Klaviyo Integration | Attribuly — Identification of net-new anonymous visitors and the Klaviyo sync. Verified 2026-08-07.
- 6. Getting started with Klaviyo | Attribuly Help Center — Klaviyo flow setup, the four recovery events sent, and duplicate-send prevention. Verified 2026-08-07.
Pricing may vary by traffic, usage, contract term, configuration, and negotiated agreements. Vendor performance claims are presented as vendor-stated claims and are not independently verified.
All prices are shown in USD unless otherwise stated. All trademarks belong to their respective owners. Attribuly is not affiliated with or endorsed by the compared vendors.