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Comparison Guide

The best Retention.com alternative for Shopify + Klaviyo

Both platforms identify shoppers and activate behavioral data in Klaviyo.

Start a 7-day free trialSee pricing
+50.1%
reachable shoppers versus the native identified shopper base
4
high-intent events
7-day
click-only, last click

Which one fits your team?

Choose Attribuly when

  • Recovery timing matters — your abandonment flows need to fire while the shopper is still in the session, not on the next daily send
  • You need the attribution scope, window and deduplication rule written down before you trust the revenue number
  • You would rather pay against the estimated recovery opportunity than per email delivered

Choose Retention.com when

  • You want no contract at all — month to month, cancel anytime, published as such
  • You would rather pay a known unit rate per email than a monthly platform fee
  • You want the identified emails as records you own, not only as activity inside a workflow

Where they overlap

  • Resolving anonymous sessions to a contactable email address
  • Dedicated Klaviyo metrics for browse, cart and checkout abandonment
  • Cloned-flow setup with filters to prevent duplicate sends
  • Suppression against shoppers already on your list

Where the two products differ

  • 1

    Focused Shopify + Klaviyo recovery

    Attribuly is focused on recovering missed shopper intent and activating dedicated recovery events in Klaviyo. Retention.com covers a broader multichannel identity and activation workflow.

  • 2

    Published revenue methodology

    Attribuly publishes its attribution scope, 7-day click-only last-click window, and a deduplication rule that counts each order once.

  • 3

    Pricing based on recovery opportunity

    Attribuly pricing is based on the estimated revenue-recovery opportunity, while Retention.com is priced per email delivered.

At a glance

Product profiles: Attribuly compared with Retention.com on scope, best fit and price driver.
ComparedAttribulyRetention.com
ScopeAttribuly
Shopify and Klaviyo recovery and measurement
Retention.com
Email-based retargeting and identity resolution
Best forAttribuly
Teams measuring recovered flow revenue
Retention.com
Teams buying identified emails outright, with no contract
Price driverAttribuly
Estimated recovery opportunity
Retention.com
Emails delivered

Commercial terms

Commercial terms: Attribuly compared with Retention.com on billing basis, public pricing, trial, billing options and credit rollover.
ComparedAttribulyRetention.com
Billing basisAttribuly
Estimated monthly recovered-revenue opportunity

TTM GMV is an input to the estimate, not the billed quantity

Retention.com
Emails delivered
Public pricingAttribuly
$500–$2,500/month in $500 increments; custom above $12M TTM GMV
Retention.com
$0.15 per email, with 1,000 emails included each month

Published on the DTC solutions page; the help center separately references monthly plan tiers from $19 to $999+

TrialAttribuly
7 days or $1,000 in attributed recovered revenue, whichever comes first. Setup time is excluded.
Retention.com
No time-limited trial published; the first 1,000 emails each month are freepartial

A recurring monthly allowance rather than a trial period

Billing optionsAttribuly
Monthly or annual
Retention.com
Monthly. "No contracts. Month to month. Cancel anytime."
Credit rolloverAttribuly
Not applicable — not billed by creditsn/a
Retention.com
Not found in the public documentation reviewed[not publicly confirmed]

The recovery chain

The recovery chain: Attribuly compared with Retention.com on identity, the Klaviyo events sent, flow activation and revenue measurement.
ComparedAttribulyRetention.com
Identity
Reconnect existing profilesAttribuly
Yes — ReCapture
Retention.com
Suppressed rather than reconnectedpartial

Existing subscribers are uploaded as a suppression list so they are not re-billed as new identities

Identify net-new visitorsAttribuly
Yes — Capture
Retention.com
Yes — Reclaim
Klaviyo events
Product ViewedAttribuly
Yes
Retention.com
Yes — "Viewed Product Reclaim" metric
Collection ViewedAttribuly
Yes
Retention.com
Viewed Categorypartial

Listed among supported triggers; no dedicated setup article was found

Added to CartAttribuly
Yes
Retention.com
Yes — "Added to Cart Reclaim" metric
Checkout StartedAttribuly
Yes
Retention.com
Yes — "Checkout Started Reclaim" metric
Activation and measurement
Duplicate-send preventionAttribuly
Parallel server-side flow with delay and conditional split
Retention.com
Cloned flow with exclusion filters on the native flow and recent sends
Revenue reportingAttribuly
Available
Retention.com
Available
Publicly documented attribution windowAttribuly
7-day click-only, last click
Retention.com
Not found in the public documentation reviewed[not publicly confirmed]
Publicly documented order-deduplication ruleAttribuly
Each order counted once; limited to Attribuly-managed or dedicated recovery flows
Retention.com
Not found in the public documentation reviewed[not publicly confirmed]

How it works

  1. 1
    Shopper sessions
    Most never resolve to a profile
  2. 2
    Native ESP tracking
    Resolves a minority of sessions
  3. 3
    Capture + ReCapture
    Recovers sessions native tracking misses
  4. 4
    Klaviyo events
    Product Viewed, Collection Viewed, Added to Cart, Checkout Started
  5. 5
    Recovery flow
    Server-side, parallel to the native flow
  6. 6
    Attributed revenue
    7-day click-only, each order counted once

Switching from Retention.com

  1. 1Inventory the Reclaim metrics and cloned flows currently in Klaviyo
  2. 2Rebuild recovery flows against Attribuly events

FAQ

Is Retention.com a direct alternative to Attribuly?

They overlap on identifying anonymous shoppers and triggering Klaviyo abandonment flows, and Retention.com publishes dedicated Reclaim metrics for Viewed Product, Added to Cart and Checkout Started. The clearest structural difference is delivery timing: Retention.com’s help center states records are sent once per day, while Attribuly is built to pass events into Klaviyo as the session happens.

What does Retention.com cost?

The DTC solutions page publishes $0.15 per email with 1,000 emails included each month, on no contract and month-to-month billing. Retention.com’s help center separately references monthly plans from $19 to $999 and above, so the rate you are quoted may depend on which offer you enter through.

Does Retention.com require changes to existing Klaviyo flows?

Yes. The setup documentation describes cloning your existing browse abandonment flow, switching the trigger to the Reclaim metric, and adding filters so shoppers who already received the native flow are excluded. Attribuly documents a comparable parallel server-side flow with a delay and conditional split — neither tool avoids flow work entirely.

Why does daily delivery matter for abandonment flows?

Abandonment flows are timing-sensitive: a browse or cart reminder sent within the hour reaches a shopper who still remembers the product, while one sent the next day competes with everything else in the inbox. Retention.com documents sending records once per day. Whether that is acceptable depends on the flow — it matters less for reactivation than for checkout recovery.

Looking at other tools too?

All comparisons →
Attribuly vs Customers.aiExtends Klaviyo tracking past the native cookie window, priced on total profile count.Attribuly vs TieIdentity plus profile enrichment, sold as an annual credit contract. Publishes its attribution model.Attribuly vs DigiohOnsite quizzes and pop-ups with identity recovery; Klaviyo events are a paid add-on.Attribuly vs WunderkindEnterprise identity network sold by quote, with no published pricing or contract terms.

See what your store is missing before you decide

Install on Shopify, connect Klaviyo, and measure recovered revenue against the same window and deduplication rule described above.

Start a 7-day free trial

7 days or $1,000 in attributed recovered revenue, whichever comes first. Setup time is excluded.