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Attribuly Affiliate Playbook

Turn your referral link into useful, credible conversations.

Use this guide to choose the right Attribuly story for each merchant, share it clearly, and connect agencies, creators, and DTC teams with the resources they need.

For approved Attribuly affiliates and partners. New to the program? Review the Affiliate Program first. View Affiliate Program details

Start here

Four checks before you share

A few minutes of setup keeps attribution clean and makes every introduction more useful.

  1. 01

    Open the Affiliate area

    Sign in to your Attribuly account and open the Affiliate area in the app.

  2. 02

    Copy your unique referral link

    Use your own tracked link. Do not copy another partner’s link or a generic signup URL.

  3. 03

    Test the full path

    Open the link in a private browser window and confirm it reaches the intended Attribuly page before publishing it.

  4. 04

    Add useful context

    Explain which merchant problem Attribuly addresses, disclose your affiliate relationship, and avoid outcome guarantees.

Current commission headline

Earn up to 30% commission on eligible referrals. Eligibility, attribution, commission duration, and payout details follow the current program terms and the records in your affiliate dashboard.

View Affiliate Program details

Choose the right story

Lead with the merchant’s gap—not the full product catalog.

Use one clear entry point. You can introduce other products after the merchant confirms what is actually missing.

Capture

The merchant needs more identifiable, high-intent shoppers from U.S. traffic.

Capture identifies high-intent anonymous shoppers and syncs the resulting data into Klaviyo and connected ad platforms, so teams can activate more of the traffic they already have.

For U.S. consumer use. Merchants still need an appropriate consent banner, Privacy Policy disclosures, and their own compliance review.

Explore Capture

ReCapture

The merchant already has Klaviyo flows, but some cart abandoners never enter them.

ReCapture helps reconnect abandoned-cart activity to shopper profiles Klaviyo cannot currently match, then feeds the signal into the merchant’s existing recovery flow.

Explore ReCapture

AI Email Agent

The merchant wants more relevant, context-aware recovery emails.

AI Email Agent uses connected ad touchpoints, on-site behavior, and cart context to generate more relevant 1:1 recovery messaging with controlled measurement.

Currently in early access for selected DTC brands and growth teams.

Explore AI Email Agent

Full Impact

The team needs to evaluate clicked and non-clicked ad touchpoints together.

Full Impact helps teams measure the incremental impact of clicked and non-clicked ad exposures.

Explore Full Impact

Promotion plays

Match the channel to the relationship you already have.

A relevant introduction consistently beats a generic “try this tool” post.

Agency or consultant

Start with one client workflow you already understand.

  1. 1Identify the client’s current identity, recovery, or attribution gap.
  2. 2Recommend the one Attribuly product that maps to that gap.
  3. 3Offer to join the first partner call so context is not lost.

Creator or KOL

Teach the problem before introducing the product.

  1. 1Show why recovery starts upstream of email copy.
  2. 2Use a real workflow, teardown, or demo instead of an earnings promise.
  3. 3Share your referral link with a clear affiliate disclosure.

Newsletter or community

Publish a useful point of view that stands on its own.

  1. 1Choose one audience problem and one product story.
  2. 2Link to the relevant product page for supporting detail.
  3. 3Invite qualified readers to reply with their current setup.

Direct introduction

Make a warm handoff with enough detail to route it well.

  1. 1State the merchant, platform stack, and problem you observed.
  2. 2Explain why you think Attribuly is relevant in one sentence.
  3. 3Mark the meeting as an Affiliate referral and include the details.

Approved messaging

Be specific about capabilities and careful about outcomes.

Credible partners create better-fit conversations. Keep the claim close to what the product actually does.

Safe ways to explain Attribuly

  • Attribuly helps Shopify and DTC teams connect shopper identity, activation, recovery, and cross-channel measurement.
  • Capture helps identify high-intent anonymous shoppers and activate the resulting data in supported marketing platforms.
  • ReCapture helps more eligible shoppers enter a merchant’s existing recovery flow.
  • AI Email Agent is in early access and uses connected journey context to create more relevant recovery messaging.
  • Full Impact helps teams measure the incremental impact of clicked and non-clicked ad exposures.
  • Affiliates can earn up to 30% commission on eligible referrals, subject to current program terms.

Do not promise or publish

  • Guaranteed ROI, revenue lift, conversion rate, identification rate, or earnings.
  • A fixed commission duration, payout schedule, or cookie window unless the current program terms state it.
  • “Privacy compliant by default” or advice that replaces the merchant’s own privacy review.
  • That Klaviyo cannot track shoppers at all; describe the specific profile-matching or flow-entry gap instead.
  • That AI guarantees more conversions or that any attribution model is the single source of truth.
  • Unapproved logos, customer quotes, screenshots, or “best-performing” claims.

Affiliate disclosure

Place a clear disclosure near the referral link—for example: “I may earn a commission if you become a customer through this link.” Adapt the wording to the rules that apply to your channel and region.

Copy-ready starting points

Two useful starting points—not a script library.

Use the warm introduction when you know the merchant. Keep the disclosure close to every referral link, and write creator content in your own voice.

Agency client introduction

Use for a warm email to a merchant you already advise.

Subject: A possible way to improve [specific workflow]

Hi [First name],

I noticed that [specific identity, recovery, or measurement gap]. Attribuly may be relevant because [one approved capability tied to that gap].

If useful, I can introduce you to the team and join the first call so they have the context.

[Your unique referral link]

Disclosure: I may earn a commission if you become a customer through this link.

Affiliate disclosure

Place this next to your referral link and adapt it to your channel or regional rules.

Disclosure: I may earn a commission if you become a customer through this link.

Partner resources

Use current product pages for capabilities.

Use the Affiliate Dashboard and written Program Terms for commission, attribution, and payout rules.

Attribuly app

Sign in and open the Affiliate area to access your tracked referral link.

Sign in

Affiliate Program details

Review the program overview, then confirm commercial terms in your dashboard and written Program Terms before quoting them.

View program

Capture privacy guide

Share this with U.S. merchants evaluating Capture setup and privacy review.

Open privacy guide

Partner support

Ask for current assets, a technical answer, or help routing a qualified opportunity.

Email support

Affiliate FAQ

Questions partners ask most often

Where do I find my referral link?

Sign in to the Attribuly app and open the Affiliate area. Copy the unique link assigned to your account and test it in a private browser window. If the Affiliate area or link is missing, contact support@attribuly.com before promoting it.

What commission will I receive?

The current public headline is up to 30% commission on eligible referrals. The applicable rate, attribution rules, commission duration, and payout details follow the current program terms and the records in your affiliate dashboard. Do not promise a fixed rate or duration that is not shown there.

Can agencies receive resources or co-marketing support?

Yes, Attribuly can review requests for product materials, technical support, case studies, and co-marketing. Support is evaluated case by case and is not guaranteed. Book a partner call and include the audience, channel, idea, timeline, and resources you need.

Can individual creators join an additional KOL or content program?

Creators can propose tutorials, demos, reviews, community content, or other distribution ideas. Additional rewards or promotion are reviewed case by case and require approval before work begins.

What should I include when I book a partner call?

Mark the booking as an Affiliate referral and include the merchant or agency name, website, platform stack, the problem you observed, what has already been tried, and the support or collaboration you are proposing.

Can I edit the copy templates on this page?

Yes. The templates are starting points. Keep the affiliate disclosure, replace every placeholder, use your unique referral link, and remove any claim you cannot support.

Bring us the context

Have a qualified opportunity or a partnership idea?

Book a call and note that it came through the Affiliate Program. The more detail you provide, the easier it is to bring the right Attribuly teammate into the conversation.

Include these details in the booking notes

  • Merchant or agency name and website
  • Platform and ESP, such as Shopify and Klaviyo
  • The identity, recovery, AI email, or attribution gap you observed
  • What has already been tried
  • The demo, technical review, co-marketing, or other support you need
  • Your name and contact information as the Affiliate partner
Last updated: August 13, 2026Owner: Attribuly Partnerships