Manage call tracking: Take your marketing attribution to the next level

Attribuly might just be the first attribution tool to integrates with CTM.

In the bustling world of U.S. e-commerce, guess what? Phone calls are still the unsung heroes when it comes to closing deals and providing top-notch customer service. From our chats with various folks, it turns out that for high-ticket items, phone orders can make up over 30% of total sales. That’s not too shabby!

Now, picture this: a curious visitor clicks on your Google ad, lands on your site, checks out a product they love, and decides to call your call center to place an order. The big question is—how do we connect that phone call back to the Google ad? Enter the superhero of our story: call tracking solutions！

What’s CallTrackingMetrics, You Ask?

CallTrackingMetrics is like having a GPS for your phone calls. This powerful tool helps companies trace incoming and outgoing calls back to their marketing campaigns. Plus, it’s a goldmine for performance management! With call recordings, teams can keep quality high by reviewing calls.

By using this tool,our sales squad can easily refresh their memories about past conversations, making sure no deal slips through the cracks. And our marketing wizards? They use CallTrackingMetrics to see which channels are ringing in most phone calls and measure which calls actually convert.

So, when a phone order comes through, we can pinpoint the landing page URL and the campaign info tied to that call,all thanks to CallTrackingMetrics. Pretty neat, right?

Why Should We Integrate with CallTrackingMetrics?

When we’re using Attribuly, we get to see all the campaign sources for our orders. But here’s the kicker: phone orders are like those elusive offline conversions. Attribuly can’t dig deep into the details of these calls, which leads to some not-so-great attribution. This will result in inaccurate attribution for the entire store, forcing data analysts to manually compare direct orders with CTM in the Direct channel, which creates a significant additional workload.

Attribuly might just be the first attribution tool to integrate with CTM. We know how crucial accurate attribution is, and we’re on it! So, how does this integration magic happen?

By integrating, Attribuly can grab event data related to phone calls and weave it right into the customer journey. Thanks to the fancy identity fingerprint technology, we can tie phone events to all the other actions of that customer. Voilà! Accurate attribution achieved.

This diagram illustrates how we can enhance the accuracy of attribution analysis through integration.

How Do We Integrate?

This integration is perfect for any store selling products over the phone. And don’t worry; getting it set up is a piece of cake! Just plug in the CTM API token into Attribuly, and we’ll take care of the rest. Easy peasy!

Don’t Let Phone Orders Slip Away!

So, are you ready to analyze all your attribution—including those phone orders—in one place? The combo of Attribuly and CTM is an exciting adventure waiting for you. Reach out to us for a trial, and let’s make some magic happen!

Make Every Call Count!