Segment customers with data from ad clicks to purchase

Granular data

Highly customizable segment building

Standardize audiences across campaigns and chnnels.

Segment from customer traffic source, key events, purchase history, demographics, and much more with unified customer profile.

You can also use product information as a filter, such as all customers who added Product A to their cart. This is very important for multi-product marketing.

Put machine learning to work

Find the most loyal customers with RFM algorithm

RFM is a machine learning algorithm that automatically segments customers by Recency, Frequency, and monetary value.

Create segments using RFM groups such as Champions, loyal, recent, needs attention, at risk, and inactive. This way, you can target them across channels or build look-alike audiences.