Hyros vs Triple Whale vs Attribuly: An In-depth Comparison [June 2024]

Read Time 49 mins | Written by: Mihael

Hyros and Triple Whale are well-known for helping omnichannel marketers pinpoint the exact campaigns driving conversions, allowing them to focus on what works and sideline what doesn't. But, while their use case is the same, their approach and target audience are different.

Hyros is a versatile attribution platform specialized for enhancing ad campaign performance by tracking user journeys through online funnels and attributing conversions to the correct ads. Hyros is a no-brainer for large ad-driven businesses like B2B SaaS brands, service-based businesses, and info-businesses that need accurate attribution data in their online sales funnels. But it has some drawbacks. For one, it has a complex installation process that requires technical expertise if you want to get the most out of it. It’s also quite expensive for smaller businesses and its “Print Tracking” methodology is partially reliant on browser cookies and other third-party data that is being gradually phased out.

On the other hand, Triple Whale is an attribution software focused on large eCommerce teams built on Shopify. Features like the personal AI data analyst, “Moby,” and a retention hub allow you to get custom insights from tracked data. Triple Whale relies on its “Triple Pixel” and UTM parameters to collect data, which isn't as extensive as Hyros’ tracking method. While it's ideal for larger teams that want to understand complex customer journeys with powerful & customizable analytics, it might be too overwhelming for smaller merchants.

Since neither Hyros nor Triple Whale is particularly useful for small-to-mid-sized Shopify merchants, we included Attribuly in the comparison.

Attribuly connects directly to your Shopify Web Pixel, making it the fastest to set up and easiest to use. It then uses server-side tracking to collect first-party customer data: a solution that will be viable even in a future where third-party data tracking is prohibited. Best of all, because Attribuly leverages Shopify's native pixel, it can collect customer touchpoints even from sensitive pages, like the shopping cart checkout. Using Attribuly daily feels like everything is at your fingertips — no need to spend any time looking for crucial data to make the smartest advertising decisions. With features like automated ad budget allocation, various attribution tracking modes, an affiliate attribution center, and the ability to identify the best-performing ad creatives across all marketing channels, it’s the best tool for Shopify merchants to maximize their ad ROAS.

Click here to install Attribuly for free on your Shopify store.

To help you better understand the difference between Hyros vs Triple Whale vs Attribuly, we’ll take a detailed look at how they stack up in the following areas:

  • Underlying Technology and Ease of Integration
  • App Functionality
  • Pricing

In the comparison table below, we will also touch on versatility, support, and integrations.

Let’s get right into it!

Hyros vs Triple Whale vs Attribuly: Comparison Summary


Triple Whale


Hyros logo


Triple Whale logo


Attribuly logo




No free plan. Monthly plans range from $349 (0-40k tracked revenue) to $3,299 ($1.6M - 2.08M track revenue). You need to schedule a strategy call to get accurate prices. 


Offers a very limited free plan. Three pay-as-you-grow paid plans starting at $129/mo. The pro plan starts at $199/mo, and the enterprise plan starts at $279/mo. Prices scale based on your last 12 months' revenue.


Offers a start for free plan. Three pay-as-you-grow plans starting at $49/mo. Pro plan starts at $249/mo and Enterprise plan for 12,000/yr. Prices scale based on your current month's revenue.  

Tracking Method


Uses installable tracking codes and Print Tracking to feed Facebook, Google, and other AD platforms’ AI algorithms to improve ad targeting accuracy.


Uses Triple Pixel and multiple attribution models to monitor shopper interactions with your eCommerce store and track the sales circle.


Uses server-side data + Shopify Web Pixel and multiple attribution models to ensure data accuracy and to track the checkout process.  

Reports & Analytics


Offers an intuitive Dashboard with customizable widgets to summarize key metrics in real-time, a dedicated Report Board for advanced analytics, and a Sales tab to monitor customer journeys.


Offers a Summary page with snapshots of everything happening in your store. A Pixel page to view data from multiple angles. An Insight hub with a solid stack of retention analytic tools. And an Ops hub to break down complex workflows.



Offers a customizable Home page with snapshots of key metrics. An Attribution hub to monitor traffic and identify your best-performing ad platform. And a Live event page for real-time analytics of customer activities.

Ease of Integration 



Involves manually configuring DNS settings before copying and pasting multiple code snippets across your funnel, site, or store to integrate tracking parameters.


Involves installing Triple Pixel on your store and then manually setting up UTM tracking parameters.


Pixel code is automatically installed when you connect your Shopify store to Attribuly.




It’s an all-around attribution software you can use to set up multiple funnels. It can track sales calls, webinar funnels, eCommerce funnels, and other business activities.


It’s an exclusive eCommerce attribution software that can track website elements, customer behavior, and other activities on your eCommerce store.


It’s an exclusive Shopify attribution software that can track customer behavior, leads, pop-ups, and other activities on your Shopify store.



In-depth documentation and FAQ resources to help you onboard quickly. Also provides email support, one-on-one specialists, and an in-app knowledge base.



Triple Whale University to help you onboard quickly. Also provides Live chat, email & phone support from a dedicated customer success manager, strategic consulting, and weekly product training sessions.


Offers a help center with multiple resources to get you started. Also provides one-on-one onboarding calls, email support, and a dedicated Slack customer success manager.



Integrates with 90+ tools including ad platforms, payment processors, email marketing tools, and HR tools. Provides a robust API to build custom integrations.


Integrates with 15+ tools including ad platforms, email and SMS tools, and social media platforms. Offers a robust API to build custom integrations.



Integrates with 10+ tools including ad platforms, email apps, and social media platforms. Supports deep data integration with GA4 and Google Looker Studio. Also offers a robust API for custom integration.

Best For

Large ad spenders like B2B SaaS brands, info-businesses, and service-businesses who want to robustly track every action in their sales funnels.

Large Shopify brands and eCommerce marketing agencies that want to create their own custom tracking solutions and analytics.

SME Shopify merchants who want to track ad performance accurately, improve targeting accuracy, and automate ad budget allocation.

No free trial

(Interactive demo)

Free forever plan

(Interactive demo)

Free pay-as-you-grow plan
(Interactive demo)

What is Hyros?
“All-round ad tracking and attribution software”

Hyros’ homepage gives you a glimpse of the app’s interface and expected UI.

Hyros is a cloud-based ad-tracking platform founded by Alex Becker in 2019. It was created to help marketers track and analyze the performance of their lead-generation campaigns.

The platform uses installable tracking codes to collect customer data such as IP address, cookie, browser session, and phone number from your marketing funnels, attributes the conversions cross-channels, identifies each customer’s journey, and then feeds data to your ad platforms’ AI to improve targeting.

Hyros is built around multiple analytic tools that help you understand and visualize customer activities, create segments and analyze cohorts, explore each lead’s journey, and see which campaign is driving revenue.

Hyros is suitable for info businesses, SaaS brands, and service businesses who want to eliminate guesswork from their ad campaigns and make profitable ad optimization decisions.

What is Triple Whale?
“The AI data platform for big eCommerce”

Triple Whale’s homepage gives you a glimpse of the app’s interface and expected UI.

Triple Whale is a Shopify analytic platform founded in 2021 by Maxx Blank, AJ Orbach, and Ivan Chernykh — former eCommerce merchants and startup entrepreneurs who set out to create the tools they wish they had.

The platform relies on its Triple Pixel to monitor customer events on your ad platforms before attributing sales to the right touchpoint with various attribution models.  It equips merchants with a no-code metrics builder and an advanced AI data analyst that sorts data using natural language.

Triple Whale stands out with its advanced stack of attribution analysis. It provides real-time updates and actionable insights on how your ads, emails, and organic marketing campaigns are performing while offering a dedicated hub to help cross-functional teams' front and back ends speak the same language.

Overall, Triple Whale is ideal for large eCommerce brands looking to track, attribute, and analyze customer journey data from their Shopify store and ad platforms in a user-friendly environment.

What is Attribuly?
“Allocate your Shopify marketing budget like a Pro”

Attribuly’s homepage gives you a glimpse of the app’s interface and expected UI.

Attribuly is a Shopify-exclusive attribution platform founded by Alex Liju in 2022. It was created to equip Shopify merchants with all the tools they need to monitor customer journeys across all channels in an easy-to-install package.

It combines server-side and pixel-based tracking with Shopify’s Web Pixel to track customer ad interactions, then gives you the tools to turn data into actionable insights and automatically improve your Facebook or Google ad campaigns.

Some of Attribuly’s key features include a Live Events hub for real-time updates on customer activities, a Funnel Stage view to learn about ad performance across awareness funnel stages, an Automation hub to automate ad budget allocation, data integration with analytics tools like GA4 and Google Looker Studio, affiliate attribution, influencer and more.

Overall, Attribuly is the ideal tool for small and medium-sized Shopify merchants who want to accurately attribute conversions, identify the best-performing campaigns, and allocate budgets effectively.

Hyros vs Triple Whale vs Attribuly: Underlying Technology & Ease of Integration  

Hyros collects data using a unique tracking methodology with fixed conversion priorities, Triple Whale relies on web pixels, and Attribuly combines server and pixel-based tracking.


Triple Whale





Uses Print Tracking data to feed Facebook, Google, and other AD platforms’ AI algorithms to improve ad targeting accuracy.  

Uses Triple Pixel and multiple attribution models to monitor shoppers' interaction with your eCommerce store and show the sales circle.

Uses server-side + Shopify Web Pixel + multiple attribution models to ensure data accuracy and to track the checkout process.  

Why the underlying technology is important.

With iOS 14.5 requiring all apps to ask users for permission to share their data, Safari limiting cross-site tracking capabilities, and Google phasing out third-party cookies — collecting quality user data is now more difficult than ever.

In other words, you can no longer rely on attribution software that primarily tracks and collects third-party data since it will soon become obsolete.

To thrive in a cookie-less world, you need analytics tools that balance user privacy with effective online advertising — attribution software that relies on zero- and first-party data.

That’s why it’s important we review the underlying technology behind how Hyros, Triple Whale, and Attribuly track and collect data.

Hyros collects data using installable tracking codes and then attributes the data using “Print Tracking” before feeding it to your ad platforms’ AI algorithms to improve targeting.

Hyros collects data through installable tracking codes that can be deployed across any site.

The setup process involves configuring DNS settings then manually copying and pasting multiple code snippets across your funnel, site, or store to integrate tracking parameters, and then testing to see if the setup works.

Hyros’ DNS setup shows the settings you need to tweak to make your domain configurations active on Hyros.

This process is complex and time-consuming but can be hastened by an onboarding manager.

In the backend, here’s how Hyros works:

It uses “Print Tracking”, a methodology that analyzes and attributes the data collected from existing sales funnels to the proper touchpoint, then feeds the output to your AD platform’s AI algorithm (Facebook, Google, TikTok, etc.) to improve targeting accuracy. It works on seven levels, in this priority:

  1. Customer phone number
  2. Customer email
  3. Device fingerprint
  4. IP
  5. Cookie
  6. Browser session
  7. Browser cache

Hyros’ ad campaign tracking shows how Hyros attributes sales from multiple sources to their unique touchpoint.

Speaking of attribution, Hyros offers multiple attribution models you can use to view attributed data from multiple angles:

  • Last-click attribution, which allows you to assign sales to the last source that was clicked.
  • First-click attribution, which allows users to assign sales to the first source that was clicked.
  • Multiple Multi-touch attribution models to spread sales credit across multiple clicks and learn how each traffic source is working together.
  • Scientific mode attribution, which allows you to set time on first and last-click attribution.
  • Multiple LTV attribution models to help you view the life time value of each customer from multiple angles.
  • Organic sources model, which allows you to generate reports based on ad traffic only, organic traffic only, or both together.

Hyros’ attribution model gives an overview of all the attributions models accessible on the platform.

👌Overall, Hyros is a general-purpose attribution platform suitable for any online business that relies on paid ads to drive revenue. It’s not exclusive to Shopify merchants like Triple Whale or Attribuly; however, while it offers in-house support, you still need to be technically inclined to make Hyros work. And it still relies on third-party cookies, which are susceptible to ad blockers and are gradually being phased out by Google.

Triple Whale uses the “Triple Pixel” to monitor customer events in your store and collect data, which requires manual UTM parameter setup. It then provides multiple attribution models to help filter the data and attribute sales to the right touchpoint.

Unlike Hyros, Triple Whale is an attribution software exclusive to Shopify merchants.

It uses the Triple Pixel to stream customer actions on your store over to Triple Whale’s server. This guarantees first-party data collection, which is crucial for any attribution software that wishes to remain relevant in a post-iOS 14 world.

The initial Triple Pixel setup process is easy; simply install Triple Pixel on your store and enable the Triple Pixel theme app.

However, like Hyros, embedding Triple Pixel on your online store pages and third-party checkout tools can be a bit tricky.

Triple Whale’s Triple Pixel collects data from social media platforms like TikTok, Facebook, Snapchat, and Pinterest.

To make Triple Pixel track your ads, you will need to manually set the proper UTM tracking parameters. This means manually copying code snippets from your Pixel settings and including them as additional scripts on each ad from which you wish to collect data.  

After installation, here’s how Triple Pixel works:  

Triple Pixel acts as a sophisticated camera system on your store that builds a unique anonymous identity for each visitor. The Pixel tracks each customer’s activity on your shop; from the ad they clicked on that led to a page on your site to the website elements that led to the ultimate purchase.

It then gives merchants the attribution models needed to attribute credit back to those ads that played a part in the customers' journey.

Triple Whale’s Triple Pixel handles all the collected data before feeding it back to your ad platform’s AI.

As for Triple Whale’s attribution models, here are the various ways Triple Whale helps merchants give credit to an ad or channel:

  • Last Click Attribution gives full credit to the last ad click tracked in the customer's journey.
  • First Click Attribution gives full credit to the first ad click tracked in the customer's journey.
  • Total Impact combines first-party data, zero-party data, and a proprietary algorithm to allow more comprehensive analysis.
  • Triple Attribution + FB (Facebook) Views is a unique attribution model for use with Facebook ad data.
  • Triple Attribution Model for assigning 100% order credit to the last ad click per ad channel in the customer's journey prior to purchase.
  • Linear (Paid Channels Only) assigns equal conversion value credit split evenly across every source, channel, ad set, and ad that Triple Whale tracked in the customer journey prior to purchase.
  • Linear (All) is when the credit is divided equally amongst any channels or sources that had a touchpoint (click) in the customer's journey to conversion.

Triple Whale offers various attribution models.

👉 Overall, Triple Whale is an exclusive Shopify attribution software that collects data using its web-based pixels. It’s not as versatile for webinars or sales call funnels like Hyros, and while the setup process is more complex and time-consuming, the data collected is also not as comprehensive as Attribuly; however, Triple Whale’s total impact attribution stands out because it offers the most comprehensive analysis.

Attribuly uses Shopify’s Web Pixel and server-side tracking to ensure tracking accuracy across various platforms. It then provides multiple attribution models to help merchants attribute credit to the correct pathways.

Like Triple Whale, Attribuly is also exclusive to Shopify merchants.

But unlike Triple Whale’s pixel, which is web-based, the Attribuly Pixel directly integrates with Shopify’s Web Pixel and uses server-side tracking to provide a more comprehensive dataset from Facebook ads.

And the setup process is way simpler than Hyros’ or Triple Whale’s.

Attribuly’s pixel connects with Shopify store and sends data to the main server.

You don’t have to do anything manually; Pixel code is automatically installed when you connect your Shopify store to Attribuly.  

In the backend, here’s how Attribuly works:

The Attibuly Pixel uses Shopify’s Web Pixel to collect native first-party data. It also integrates with other channels, such as your website, Bing Ad, GA4, and Facebook, to track leads, pop-ups, and other data that can give you a comprehensive overview of your customer’s journey.

Attribuly’s Integrations include all the social media ad platforms.

This server-side integration with other marketing channels helps merchants to accurately track all marketing touchpoints and attribute credit to the pathways that led to the ultimate purchase.

Speaking of Attribution, Attribuly supports multiple attribution models:

  • Last Click attribution, which gives 100% credit to the last click-through.
  • First Click attribution gives 100% credit to the first click-through.
  • Linear gives credit equally to all the click touch points(except direct traffic) in the customer journey.
  • The Position-based model puts 40% contribution to the first & last touch points and divides the rest 20% to all the touch points in the middle.

👉 In addition to the listed models, note that users on Attribuly’s Pro plan get a dedicated real-time ad-level attribution, plus Facebook display attribution. Enterprise users can also contact Attribuly’s support for custom attribution models.  

Attribuly enables various attribution models.

👉 Overall, Attribuly’s setup process is effortless but exclusive to Shopify users so it can’t track webinars or sales calls funnels like Hyros. However, its combination of server-side tracking and reliance on the Shopify web pixel makes its tracking methodology more comprehensive and accurate than Hyros and Triple Whale; for example, allowing you to attribute conversions to specific popups.

Verdict: Depends on your need.

If you want to track webinar funnels, sales call funnels, or eCommerce funnels, and don’t mind a manual set-up, Hyros is a great choice.

Triple Whale is a suitable option if you want to track complicated customer behavior and interactions with your Shopify store.

And if you want to track website pop-ups, leads activities, or customer events on your Shopify store without a manual or technical setup, Attribuly has you covered.  

Hyros vs Triple Whale vs Attribuly: App Functionality & Use Cases  


Hyros is best for info-businesses and SaaS brands, Triple Whale is more suitable for big brands with complicated use cases, and Attribuly is perfect for SME Shopify merchants.


Triple Whale





Stands out with its Sales Data hub, which provides detailed analytics on calls and subscriptions, and its Keyword Reports page, which is useful for improving Google ad activities.

Stands out with its Moby AI data analyst and Retention hub, which helps break down complex data into digestible bits everyone can make sense of.

Stands out with its Ad automation and Conversion Feed, which can help merchants automate repetitive processes and accurately track high-quality conversion data.

All three tools can show you what ads are generating customers so you can spend more on those sources to make more revenue.

Hyros, Triple Whale, and Attribuly allow you to create a conversion action that defines what you want to track. This could be a page on your site or a specific visitor action.

They can help you track conversions in Facebook ads, Google ads, emails, organic search, TikTok, Linkedin,  Bing, Pinterest, Snapchat, and more.

However, the use case for which they analyze data or track conversions differs.

Hyros: Has all the tools agencies, info-businesses, and SaaS brands need to monitor ad performance across conversion funnels and improve targeting accuracy.

Hyros welcomes you with a Quick report dashboard made up of customizable widgets to summarize the key performance metrics and get a quick overview of what’s happening.

Hyros’ quick report hub widgets display your marketing campaign’s key metrics like total ad revenue, statistics from ad platforms like Meta, total call funnel calls, and more.

But its main tool is the Reporting hub.

This hub allows you to filter through multiple reports (1) and gives you all the attribution models (2) you need to view each ad platform’s performance from multiple touchpoints.

Hyros’ report hub includes the recent reports, scheduled reports, recent exports, and saved reports. You can also decide which attribution model you want to use for your main report.

The Report hub also contains advanced analytic suites for monitoring ad performance and creating advanced reports. They include:

Hyros’ analytic suites include Ad Level, Trends, Geo Sales Data, Cohort Analysis, Keywords, and Lead Journeys.

  • Ad Level Report — to compare metrics between your traffic sources, ad groups, and ads.

Hyros’ Ad Level Report includes filtering options to determine how certain metrics are performing.

  • Trends Report — to see your ads' performance and trends over time.

Hyros’ Trends Report highlights the clicks, cost, revenue, and profit of your ads over different time periods.

  • Geo Sales Data — to view all your sales from all around the world.

Hyros’ Geo Sales Data report includes performance metric within key regions.

  • Cohort Analysis — to see your customers’ value over time across multiple sample sizes.

Hyros’ Cohort Analysis report displays data on revenue, sales, and LTV based on date ranges.

  • Keyword Report — to get a deep dive into your Keyword performance across your Google Ad Groups.

Hyros’ Keywords Report displays data grouped by traffic sources and key metrics like clicks, cost, revenue, and profit.

  • Lead Journey Report — to see the most common paths customers take before they buy or checkout.

Hyros’ Lead Journey Report allows you to filter lead activities and learn how sales happened and how much revenue you’re making based on different lead journeys.

👉 Note that access to any of the above-listed reports is free for only the first seven days. After that, you have to pay +15% per month of your current Hyros subscription.

However, if you want quick, actionable insights on Hyros without an additional subscription, visit the Sales Data hub. This helps you track and analyze your customer activity by:

  • Sales — people who have bought something,
  • Subscription — active subscribers,
  • Leads — people in your system without a sale,
  • Calls — phone bookings and people in your system with a phone number.

Hyros’ Sales Data hub helps you understand your business activity.

👉 Note that unlike Triple Whale and Attribuly, Hyros’ Sales tab provides specialized attribution data for info-business and SaaS marketing metrics like free trials, subscriptions, demos, calls, conversions, and churn.

The final analytics menu on the Hyros app is the Tracking tab. It displays all tracked data by:

  • Sources,
  • URL Rules,
  • Products,
  • Tags,
  • and Redirection Tracking.

Hyros’ Tracking menu gives you a bunch of ways to filter tracked data across date ranges.

👌 Overall, Hyros offers an intuitive Dashboard with customizable widgets to summarize key metrics in real-time, a dedicated Report Board for advanced analytics, and a Sales tab to monitor customer journeys. Compared to Triple Whale and Attribuly, it stands out with Keyword Reports, which can help improve Google ad activities, and the Sales Data hub, which provides detailed analytics on calls and subscriptions.

Triple Whale: Houses all the tools media buyers and eCommerce marketers need to get digestible and actionable insights from complicated customer journeys across ads.  

Triple Whale welcomes you with a Summary page with customizable snapshots with real-time data on all your important metrics.

Triple Whale’s Summary page allows you to customize and rearrange the metric snapshots to suite your priorities.

But where you will find solid analytic tools to dissect and analyze key metrics thoroughly is on the Pixel page — Triple Whale’s second menu tab.

Triple Whale’s Pixel page is an overview of all the metrics tracked with the Triple Pixel.

The Pixel page shows you how much traffic Triple Pixel tracked for your business and gives you all the attribution models you need to attribute events to the right touchpoint.

Triple Pixel’s attribution models include last click, first click, linear (paid only and all), triple attribution, and triple attribution + views.

Some of the analytic tools the Pixel page houses include:

  • Ads page — to break down data by campaigns, ad sets, and ads.

Triple Whale’s Ad section allows you sort data by campaigns, ROAS, and spend.

  • Email & SMS page — to learn how pre-built integrations with popular email and SMS tools such as Klaviyo and Attentive are performing.

Triple Whale’s email/SMS page allows you to integrate Klaviyo, MailChimp, Omnisend and other third-party email/SMS marketing platforms and track their performance.

  • Organic page — to see traffic not picked up from a paid source. For example, when a customer Googles your brand and then clicks on an organic search term to visit your site.

Triple Whale’s Organic attribution page provides info on organic traffic tracked from platforms like Yahoo, Bing, TikTok, and more.

  • Affluencer Hub — to track influencers' and affiliates’ activities.

 Triple Whale’s Affluencer Hub provides an overview of the traffic attributed to influencers and affiliates.

  • Customer Journeys — to get a better grasp of your customer’s experience across the various touchpoints in their buyer’s journey.

Triple Whale’s Customer Journey feature shows a roadmap of how people interact with your ads.

  • Traffic Rules — to create custom traffic rules that override the default attribution logic based on specific conditions.

Triple Whale’s Traffic Rules dashboard allows you to set various automation parameters like excluding payment platforms, shop payments, and PayPal Payments.

  • Creative Analysis — to give you full, detailed insights into your creative performance. This allows you and your team to make improvements to copy, images, and videos in real-time.

Triple Whale’s Creative Analysis tool gives you insight into the performance of your creatives like images, video, and copy.

👉 Note that within the Pixel hub, Triple Whale offers an AI data analyst, “Moby,” to help non-tech savvy merchants seek specific metrics, trends, or performance indicators using natural language.

However, if you want to get quick, actionable insights on tracked traffic without analyzing multiple graphs and metrics or engaging with Moby, Triple Whale offers a Retention hub with multiple automation and segmentation tools.

Triple Whale’s Retention report gives you insight into your shoppers' returning habits.

The Retention hub includes:

  • SCDP — to segment your customers into groups that can be targeted and micro-targeted.
  • Cohort — for a month-by-month analysis of how a segment of your audience engages with your business over time.
  • LTV 60/90 surveys — to see customers' lifetime value over 3, 6, and 12 months.
  • Sales cycle — to see your customers' average time between orders and know the optimal time to re-engage.
  • AOV — shows the mean, median, and mode average order value over the last 3, 6, and 12 months.
  • Post-purchase survey tool — to ask your customers questions directly on the Thank You page of your checkout flow.

👉 Note that you must be on Triple Whale’s Pro plan to access the Retention hub features.

The final page on Triple Whale’s app is the Operations hub.

Here, you will find a nice stack of eCommerce analytic tools without complex or technical workflows. It offers everything you need to help the front and the back ends of your business speak the same language.

Triple Whale’s Ops hub provides insights on actual and predicted revenues.

  • There’s the Product analytics page, which provides a robust array of real-time KPIs for every product or variant,
  • a Product journey page offering a customizable Sankey diagram that gives an in-depth rundown on product journeys and how you can use them to drive better-paid media performance,
  • and a Cart analysis page to provide insights into the shopping behavior of customers.

👉 Note that, like Hyros, Triple Whale also provides a Trends feature, but as an add-on that requires an extra subscription.

Triple Whale Trends feature analyzes key metrics like CPC, ROAS, and CPA, for every platform.

👌 Overall, Triple Whale offers a Summary page with snapshots of everything happening in your store, a Pixel page to view data from multiple angles, and an Insight hub with a solid stack of retention analytic tools. Compared to Hyros and Attribuly, it stands out with its Moby AI data analyst and Retention hub, which help break down complex data into digestible bits that even beginners can easily make sense of.

Attribuly: Offers all the advanced tools Shopify merchants need to accurately track conversion data across marketing channels and automate repetitive processes.  

Attribuly’s Home tab is an editable dashboard with key performance metrics.

👉 Compared to Hyros and Triple Whale, it focuses more on bottom-line metrics like Shopify store orders. Its unique dashboard feature is the quick-access shortcuts at the bottom of the page, which help you quickly navigate to the most important data.

Attribuly’s Home dashboard houses bottom-line metrics and quick-access shortcuts to all important events in your store.

Attribuly’s second menu tab is Live Events, where you can see your customers’ store interactions in real-time. The chart gives you an overview of all activities by day (1), while the Activity feed displays events as they happen (2).

Attribuly’s Live events feature shows all the customer activities within your Shopify store and ad platforms in real time.

If you want to see a customer's complete journey, you only need to select them in the activity feed.

Attribuly displays each individual customer’s journey with exact events, timestamps, products, and platform details.

But where you will spend the most time in Attribuly is the Attribution hub. This is where you will find analytic tools like:

  • All Attribution — a comprehensive overview of all attribution across every tracked channel.

Attribuly’s All section under Attribution tab allows you to filter tracked data based on campaigns, channels, and conversion value.

👉 Note that this is also where you’ll find Attribuly’s Funnel Stage view, which offers insights into how different campaigns are performing within core funnel stages—like Hyros Sales Data hub and Triple Whale’s Retention hub.

  • Ads Attribution — where you can track ad performance by:
  • ad set,
  • channel,
  • campaign,
  • or specific ad.

Attribuly’s Ads section presents data on conversion goals, attribution model, and tracked channels.

Attribuly’s Creative Attribution provides an overview of the ad creative’s performance.

  • Conversion Paths — where you can visualize how users find your store and through which channels they travel before converting.

Attribuly’s Conversion paths offer an insight into how specific ad channels performed.

  • Ads Automation — which provides templates you can use to stop ads, restart ads, increase budget, or decrease budget, based on specific presets.

Attribuly’s Ads automation section provides an overview of automated ad budgets.

👉 Attribuly’s main strength in attribution is that it not only attributes conversions to channels and ads but also gives you exact insights into how that attribution happens.

For example, in the GIF below, Attribuly attributed 1,33 conversions to an ad campaign. By clicking on the value, we can see that our user Blake’s journey had touchpoints with multiple channels before finally purchasing in-store.

Attribuly’s Attribution page enables you to get details about individual customer’s journey across multiple channels.

The next menu tab is the Influencers hub. It allows you to create, track, and manage your influencer and affiliate marketing.

Attribuly’s Influencers hub offers a broad overview of how multiple influencer campaigns are performing across social media platforms.

Next to the influencer tab is a Link Builder page that generates short, trackable links you can share across multiple channels or use to track influencers' activities.

Attribuly’s Link Builder section allows you to designate a link type to each created link for a better overview.

Attribuly also has a Conversion Feed tab, where you can integrate server-side tracking with ad platforms like Facebook, Google, TikTok, and Bing.

Attribuly’s Conversion Feed is built in a tree formation, connecting your Shopify store, Attribuly Pixel, and destinations like Facebook, Google Ads, Tiktok, GA4, and more.

👉 Note that with the phasing out of third-party cookies, the conversion feed feature is a future-proof solution for Shopify merchants who want to acquire high-quality conversion data to feed their ad platform’s AI for automatic optimization.

Then there’s the Store tab, which allows you to create targeted segments, monitor orders, and explore customer journeys.

Attribuly Store enables you to segment customers using AND/OR conditions.

The final toolset on Attribuly’s app is the Integration menu. Here, you will find all the third-party tools like MailChimp, Awin, Twitter, Criteo, and more. Plus, the tools to build API integrations.

Attribuly’s Integrations include various ad, email, social media, influencer, and analytic tools.

👉 Compared to Triple Whale, which provides built-in trends, cohorts, and AOV reports, Attribuly allows merchants to integrate with Google Analytics for web insights and Google Looker Studio for data visualization and analysis.

Steps to follow to integrate Attribuly with Google Looker Studio include connecting Attribuly as a data source in Looker, authorizing Google account, creating an API key in Attribuly, submitting it to Looker, and connecting.

👌 Overall, Attribuly provides a customizable Home page with snapshots of key metrics, an Attribution hub to monitor traffic and identify your best-performing ad platform, and a Live Event page for real-time analytics of customer’s activities. Compared to Hyros and Triple Whale, it stands out with its Ad Automation and Conversion Feed, which can help merchants automate repetitive processes and track conversion data with precision.

Verdict:  This one is a toss-up. All three apps possess a solid stack of analytic tools you can use to monitor customer touchpoints and track ad performance across funnels. However, they differ in use cases. If you run a SaaS brand or info business, choose Hyros. If you are a media buyer or eCommerce marketer, go with Triple Whale. And if you run a Shopify store, choose Attribuly.

Hyros vs Triple Whale vs Attribuly: Pricing

Hyros offers custom price plans for large ad spenders, Triple Whale has a sustainable Pro plan for D2C businesses, and Attribuly offers the most affordable and feature-packed plans for SMEs.  


Triple Whale





There is no free plan. It offers three packages, ranging between $349 to $3,299 per month. You need to schedule a strategy call for accurate prices.

Offers a free plan and three paid plans starting at $129/mo for businesses making $100-250k yearly. Prices scale with your last 12-month revenue.

Offers a free plan and three paid plans starting at $49/mo for businesses making $5k monthly revenue. Prices scale based on your current month’s revenue.

Hyros offers three paid plans but no definite pricing information. You must schedule a strategy call to learn more.

Signing up with Hyros is entirely invite-based; everyone can apply, but only those who receive an exclusive invitation can access their packages.

The reason behind this is that Hyros is best suited for businesses in specific industries and of a specified size. So, to ensure they always have a competent representative and a tech stack that can handle the dynamic needs of everyone using their platform, they run a compatibility check with potential users' business models before providing information on pricing. 

Hyros offers three non-transparent plans:

  • Organic plan: tracks organic and non-paid traffic. Doesn’t provide any paid traffic or AI optimization feature.
  • Paid Traffic: Offers everything eCommerce and info businesses need to monitor and attribute paid traffic.
  • Agency plan: Provides everything in the Paid Traffic plan + client management tools.

Past user testimonies online show Hyros’ monthly plans range from $349 (0-40k tracked revenue) to $3,299 ($1.6M - 2.08M track revenue). Although this information might be outdated. For their up-to-date pricing, schedule a strategy call with a Hyros representative.

👌 Overall, compared to Triple Whale and Attribuly, Hyros doesn't offer a free plan, and it’s quite expensive for small merchants and budget-conscious businesses. However, enterprises and Fortune 500 companies with large budgets will enjoy the customized packages Hyros offers.

Triple Whale offers a free plan and three paid plans starting at $129/mo. Its pay-as-you-grow pricing model scales based on your last 12-month revenue.

Unlike Hyros, Triple Whale’s pricing is transparent. 

For starters, there’s a “Founders Board” plan. This is a free forever plan offering basic features like email reports, web analytics, and a summary board for Shopify merchants making below $100k. But doesn’t offer any of the core features.

To enjoy unlimited access to such advanced features, such as email and SMS attribution, post-purchase surveys, influencer and affiliate tracking, you must opt for one of its three paid plans:

  • The Growth plan starts at $129/mo for businesses making $100-250k yearly.
  • The Pro plan starts at $199/mo for businesses making $100-250K yearly.
  • The Enterprise plan starts at $279/mo for businesses making $100-250k yearly.

Here’s a breakdown of the unique features associated with each Triple Whale plan:

Growth ($129/mo)

Pro ($199/mo)

Enterprise ($279/mo)

Standard Ad Channel Attribution

Post-purchase survey

Influencer and Affiliate tracking

Web Analytics

Email & SMS Attribution

Premium Ad Channel Attribution

Activity feed

Cart Analysis

Customer Data Platform

Cohort analysis

Subscription analytics

Creative Cockpit

Product Analytics

Summary and Attribution Data-Out APIs

Live chat

Strategic consulting

Note that Triple Whale’s paid plans scale based on your last 12 months' revenue. However, a yearly subscription comes with a 10% discount (two months free).

👌 Overall, Triple Whale offers transparent packages compared to Hyros but its plans are generally more expensive than Attribuly’s. Nonetheless, Triple Whale’s feature-packed Pro plan is a cost-effective option for large Shopify brands with $10M+ annual revenue. 

Attribuly offers a free plan and a 7-day free trial on all paid plans. Paid plans start at $49/mo and its pay-as-you-grow pricing model scales based on your current month’s revenue.

Anyone can get started with Attribuly for free. It offers a free-forever plan for merchants with a monthly tracked revenue below $200, allowing them to start for free and pay as they grow.

For the paid plans, there are three packages:

  • The Starter plan is priced at $49/mo for $5K monthly tracked revenue, $10 per additional $5K.
  • The Pro plan is priced at $249/mo for $100K monthly tracked revenue, $6 per additional $5K. But it’s bullied quarterly. .
  • The Enterprise plan for tracking $1000k and above, which starts at $12,000/yr and scales according to your needs.  

Here’s a breakdown of the core features associated with each Attribuly plan:

Starter ($49/mo)

Pro ($249/mo)

Enterprise ($12,000/yr)

Centralized dashboard for your core metrics

Customer journey at single account level

All channel attribution for the last 30 days

Facebook, Google Conversion API & multi pixels  

Analyze one-year conversion history

Creative attribution

Conversion paths

Custom domain for short links

Add-on: Ad automation, 0.5-1% of ad spending

Unlimited stores

Raw data API

Custom attribution model

Unlimited ad automation

Shopify Flow, Google Looker Studio, and other exclusive integrations

Dedicated Slack support

Note that each paid plan comes with a 7-day free trial. And new users get 25% off on their first month.

👌 Overall, Attribuly offers more transparent paid plans than Hyros and has a lower starter plan than Triple Whale. If you’re new to attribution and run a Shopify store or your monthly tracked revenue is between $5k and $100k, Attribuly can help you hit the ground running.

Verdict: Depends on your need. If you’re a large ad spender and want a custom solution with customized pricing, go with Hyros. If you manage a large Shopify store, go with Triple Whale. And if you’re a small or medium-sized Shopify merchant, choose Attribuly.  

Hyros vs Triple Whale vs Attribuly: Pros & Cons

Hyros logo


Hyros Pros

Hyros Cons

✅ Dashboard with custom widgets

❌ No free plan

✅ High tracking accuracy

❌ Hard to setup

✅ Integrates with 90+ tools

❌ You have to pre-generate reports

✅ Mobile app

❌ Non-transparent pricing

✅ Can track webinars and sales calls


Triple Whale logo


Triple Whale Pros

Triple Whale Cons

✅ Dashboard with pre-generated reports

❌ Exclusive to Shopify merchants

✅ Dedicated AI data analyst

❌ Only supports pixel-based tracking

✅ Mobile app

❌ Requires manual setup

✅ Free plan

❌ Prices scale based on annual revenue

✅ Has more in-app analytic tools


Attribuly logo


Attribuly Pros

Attribuly Cons

✅ Customizable dashboard

❌ No mobile app

✅ Automatic setup

❌ Exclusive to Shopify merchants

✅ Automates ad budget allocation


✅ Guarantees 99% tracking accuracy  


✅ Free plan + 7 days trial on paid plans  


Final Verdict: Triple Whale vs Hyros vs Attribuly 

Hyros is a great choice for large ad spenders across industries, Triple Whale is suitable for big Shopify brands, and Attribuly is perfect for SME Shopify merchants.


Triple Whale


Best for:

SaaS brands and large ad spenders who want to accurately track customers’ activities across their sales funnels.

Best for:

Large Shopify brands and eCommerce marketing agencies that want to create their own custom tracking solutions and analytics.

Best for:

SME Shopify merchants who want to track ad performance accurately, improve targeting accuracy, and automate ad budget allocation.

If you've been with us throughout the entire comparison, you'll know by now that these three tools’ differences are very nuanced but ideal for different audiences.

Hyros is an all-round attribution software for large brands that want to maximize ad spending in their sales funnels. Triple Whale is a Shopify attribution tool for large Shopify brands or agencies that want to understand complex customer journeys to optimize ad campaigns. Meanwhile, Attribuly is a Shopify attribution software for small and medium-sized merchants who want to accurately track marketing performance and automate budget allocation across ad campaigns.

Use Hyros if:

  • You own a SaaS, service, or info-business.
  • You run a marketing agency for large enterprises.
  • You want to attribute funnel conversions to marketing campaigns.

    Click here to get started with Hyros!

Use Triple Whale if:


Use Attribuly if:

  • You’re a Shopify merchant or run a marketing agency that manages SME Shopify stores.
  • You already work with GA4 and need a tool that seamlessly integrates with it.
  • You want to automate budget allocation across ad campaigns.
Click here to get started with Attribuly!

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