Insights and tactics to recover revenue, grow audiences, and measure what matters.
A practical beginner’s guide to Shopify cross-device tracking — understand cookie changes, first-party identity, and server-side fixes to restore measurement.
Practical 2026 playbook for e‑commerce engineers to preserve conversions under iOS 26 LTP — EC, server‑side CAPI, ghost‑GCLID mirroring and first‑party ID graphs.
Comprehensive guide on Shopify attribution accuracy iOS 17—diagnostics, pre/post ROAS benchmarks, deterministic vs modeled ratios, and privacy-safe fixes. Read now.
GA4 vs Attribuly — compare multi-touch attribution models, lookback windows (7C vs 7C/1V), view-through handling and validation to pick the right Shopify DTC approach.
Why Meta and TikTok counts differ from Shopify — diagnose windows, UTMs, and server-side gaps and reconcile with a 7-day click / 1-day view Purchase baseline.
Attribuly vs Segment+GA4 and top Shopify attribution tools (2026) — compare CAPI match, server vs browser capture, identity stitching to pick the right tool.
Practical checklist for First‑party data on Shopify: consent storage (Shopify Customer Privacy API), SHA‑256 hashed emails, GA4 Consent Mode, Meta CAPI, retention & DPA review.
Step-by-step 30-day pilot to validate multi-touch attribution: dual-run client vs server, event mapping for Meta/TikTok/Google, ROAS readouts, and success thresholds.
2026 comparison: Multi-touch vs last-click accuracy for DTC brands using Conversion Lift validation. See cohort-by-cohort results, vendor playbooks, and decision tips.