How Shopify Server-Side Tracking Fixes Attribution Errors
Step-by-step guide to implement Shopify server-side tracking with deterministic dedupe (event_id, order_id) to improve attribution accuracy and ROAS.
30 min read
Insights and tactics to recover revenue, grow audiences, and measure what matters.
Step-by-step guide to implement Shopify server-side tracking with deterministic dedupe (event_id, order_id) to improve attribution accuracy and ROAS.
Practical checklist to reconcile Shopify net revenue with ad platform-reported revenue: month‑end audit steps, refund & subscription rules, cohorting, and Meta CAPI dedup.
Compare Attribuly vs Triple Whale vs Elevar (and others) to pick the best Shopify attribution platform for 2026—focused on tracking reliability and minimal engineering lift.
Step-by-step playbook to find and fix Shopify Meta Pixel + Conversions API purchase undercounting—browser/server parity, event_id dedup, Shop Pay fixes, and validation checks.
Step-by-step guide to measuring abandoned cart incrementality with a user-level Klaviyo holdout—compute incremental recovered revenue, windows, and leadership visuals.
Comprehensive CDP-led guide to unify Email, SMS, and Shopify DPA retargeting—server-side tracking, de-duplication, playbooks, and launch templates to boost incremental ROAS.
Step-by-step Shopify playbook to launch Dynamic Product Ads for cart abandoners: feed hygiene, audience recipes, creative tests, CRM dedup, and prove incremental iROAS.
Implement free‑shipping progress bars and margin‑aware guardrails to lift AOV while capping incentive cost; includes formulas, Shopify/WooCommerce steps, and a holdout test plan.
Cohort-based abandoned cart timing benchmarks, Klaviyo & Shopify flow templates, and safeguards to maximize revenue per recipient while staying compliant.