Case of Thinla: influencer marketplace app
Get more revenue share with accurate tracking
Background
Thinla is an influencer marketplace where merchants can search, contact, and run campaigns with influencers.
Challenge
The app spent a lot of resources to solve tracking issues. However, the current solution that attaches an id after landing URL can only track within the current session. If a consumer clicks an influencer's campaign and returns several days later to make a purchase, the app can't attribute the purchase to influencers.
Besides, merchants need more metrics to evaluate influencer's performance such as new users, ATC etc,.
Solution
Attribuly's built-in influencer tracking capabilities help Thinla capture its every contribution. The 365-day cookie and cross-channel tracking capability ensure long-term tracking. Besides, Attribuly also supports custom domain and discount code tracking. Thinla doesn't need to spend precise engineering resources to build the tracking. In this way, Attribuly tracks more conversions with more metrics. This will help merchants evaluate best-performing influencers faster, and help Thinla and influencers get more commission.
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