Attribuly Attribution + Google ads integration
Google & Youtube ads conversion tracking
Growth Driven
Tabbed Module For Beautiful Content Creation
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How it Works
A Drag And Drop Theme Designed For Software & Technology
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The challenge of Google Pixel tracking
7-day cookie expiration stops your browser pixel from getting accurate data.
IOS14 impact
Up to 27% of users have ad blocking enabled
Whait is the highlight of Google ads tracking?
Attribuly offers real-time tracking of conversions and ROAS for every Google ad, providing you with a clear understanding of your top-performing campaigns.
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Real-time ads conversion tracking, and ROAS calculation.
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Cross ads network attribution
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Automatically tracking template appending with "auto-tracking".
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End-to-end customer journey from ad clcik to purchase.
How to Enable Google ads tracking?
Step1: Authorize API integration
Step2: Activate "auto-tracking"
You made it!
Besides, Attribuly automatically recognizes organic traffic from Google as an " Organic search" channel.
What is the Google ads tracking template?
Attribuly "auto-tracking" will append the above tracking template to every campaign after ad account connection.
Will changing tracking template impact's Google ads' learning phase
No, there is no impact.
What Google ad types Attribuly support? and what is the metrics to measure performance?
Metric |
Description |
New lead |
Number of new leads attributed to the campaign. Customers who submit the form for the first time are defined as new leads. |
Attribuly tracked purchase conversions | Number of conversion attributed to campaigns. |
Attribuly tracked purchase conversion value | The conversion value attributed to campaigns, can be different with different attribution models. It is calculated by Attribuly |
Attribuly tracked add to cart conversions | Number of conversions attributed to campaigns. |
Attribuly tracked add to cart conversion value | The conversion value attributed to campaigns, can be different with different attribution models. It is calculated by Attribuly |
Attribuly tracked checkout start conversions | Number of conversions attributed to campaigns. |
Attribuly tracked check out start conversion value | The conversion value attributed to campaigns, can be different with different attribution models. It is calculated by Attribuly |
CPC | CPC=Spend/Clicks. CPC stands for cost per click. |
Spend | Spend is how much you’ve spent over a given period of time. |
Attribuly tracked purchase ROAS | ROAS=(Purchase conversion value/ Spend). Your ROAS is most accurately calculated for data that is at least 30 days old. |
ncPruchase | The new customer revenue attributed to campaigns, can be different with different attribution models. |
ncROAS | ncROAS=ncPurchase/Spend. It shows the efficiency of generating revenue from new customers. |
Impressions | Total impressions within the time range. It‘s pulled from ads manager. |
CPM | CPM=(Spend/Impressions)*1000. CPM stands for cost per 1,000 impressions |
Clicks | CPM=(Spend/Impressions)*1000. CPM stands for cost per 1,000 impressions |
Purcahse CVR | CVR=(Purchase conversions/Clicks)*100% CVR(conversion rate) is the percentage of link clicks to your website that resulted in a purchase. |
CTR | CTR=(Clicks/Impressions)*100%. CTR stands for click through rate. |
Outbound clicks | The number of clicks on links that take people off Meta technologies. |
Outbound CTR | Outbound CTR=(Outbound clicks/impressions)*100%. The percentage of times people saw your ad and performed an outbound click. |
Cost per outbound click | Cost per outbound click=Spend/Outbound clicks. The average cost for each outbound click. |
Purchase conversions(incl. view-through) | Based on Attribuly purchase conversions, add Facebook's view-through purchase conversions(1-day view). |
Purchase conversion value(incl. view-through) | Based on Attribuly purchase conversion value, add Facebook's view-through purchase conversion value(1-day view). |
Purchase ROAS(incl. view-through) | Purchase conversion value (Incl. view-through)/Spend |
How many Google ad accounts I can connect to in Attribuly?
There is no limitation for accounts you want to connect.
What shopping cart platforms Attribuly supports?
Attribuly supports native integration with Shopify. Talk to us if you are on other platforms.
We have been into this type of software for tracking e-commerce ROI for about 6 years. Attribuly has in a very short span of time developed features that closely match the competition in this space, and quite impressed with the capabilities of the app already.
Mirifica Science
Absolutely Delighted with Attribuly!I am incredibly pleased with the experience of Attribuly. This comprehensive tool has significantly enhanced my understanding of the business by providing insightful data that I can use to make informed decisions.
Sherbet Lemon
The multi-touch attribution is critial for us to allocate our marketing budget. Previouly we rely on verious tools including GA, the Shopify admin. Now Attribuly becomes our major source for tracking and performance evaluation of our marketing team. It should be your must have if you run multi marketing channels and multiple sites.
FUNNYFUZZY
I love what we've been able to get from Attribuly to date - it's been just a few days of usage, but having the visibility to what's happening on Klaviyo, Google and Meta for us is massive in terms of aiding our understanding of the true digital purchase journey.
Ry & Pen
Best conversion tracking tool, and TOP BEST Support. I really recommend it for anyone that want to bring light in business KPI.
Medimag
In the first couple of days of using the software, I can see more insight into ad spend that I thought possible. We do a lot of direct website advertising as well as social media, and I really love how it allows me to create and track those channels in tandem with common ad networks.
Dreamedia AV
Attribuly is one of the best marketing analytics app for Shopify. I highly recommend it for anyone that needs accurate ads tracking. Amazing customer service, Alex has been super fast in responding to all questions we had.
KYSU
All tactics can't run without great data. Attribuly provides us with insightful attribution models that enable us to adjust and experiment with the credit allocation for each sale. This empowers us to evaluate every channel in our omnichannel marketing strategy and identify the most effective ones.
TexTale
In the complex landscape that followed the iOS 14 update, marketers have faced significant challenges with accurate tracking and attribution. Attribuly has risen to the occasion by delivering a more reliable and precise method for identifying the true sources of conversions, which has been invaluable in guiding strategic decisions.
Nacove
Attribution is helpful for social media, and ads. Many functions are improving I hope this app is better with improvement.
eXtremeRate Retail
We have been into this type of software for tracking e-commerce ROI for about 6 years. Attribuly has in a very short span of time developed features that closely match the competition in this space, and quite impressed with the capabilities of the app already.
Mirifica Science
Absolutely Delighted with Attribuly!I am incredibly pleased with the experience of Attribuly. This comprehensive tool has significantly enhanced my understanding of the business by providing insightful data that I can use to make informed decisions.
Sherbet Lemon
The multi-touch attribution is critial for us to allocate our marketing budget. Previouly we rely on verious tools including GA, the Shopify admin. Now Attribuly becomes our major source for tracking and performance evaluation of our marketing team. It should be your must have if you run multi marketing channels and multiple sites.
FUNNYFUZZY
I love what we've been able to get from Attribuly to date - it's been just a few days of usage, but having the visibility to what's happening on Klaviyo, Google and Meta for us is massive in terms of aiding our understanding of the true digital purchase journey.
Ry & Pen
Best conversion tracking tool, and TOP BEST Support. I really recommend it for anyone that want to bring light in business KPI.
Medimag
In the first couple of days of using the software, I can see more insight into ad spend that I thought possible. We do a lot of direct website advertising as well as social media, and I really love how it allows me to create and track those channels in tandem with common ad networks.
Dreamedia AV
Attribuly is one of the best marketing analytics app for Shopify. I highly recommend it for anyone that needs accurate ads tracking. Amazing customer service, Alex has been super fast in responding to all questions we had.
KYSU
All tactics can't run without great data. Attribuly provides us with insightful attribution models that enable us to adjust and experiment with the credit allocation for each sale. This empowers us to evaluate every channel in our omnichannel marketing strategy and identify the most effective ones.
TexTale
In the complex landscape that followed the iOS 14 update, marketers have faced significant challenges with accurate tracking and attribution. Attribuly has risen to the occasion by delivering a more reliable and precise method for identifying the true sources of conversions, which has been invaluable in guiding strategic decisions.
Nacove
Attribution is helpful for social media, and ads. Many functions are improving I hope this app is better with improvement.