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Attribuly Attribution for Shopify + Facebook & Instagram ads integration

Facebook ads conversion tracking

Build an accurate attribution report, get complete customer journey from Facebook ads, enable Conversion API with enriched customer data. 
Track your own Facebook ads

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The challenge of Facebook Pixel tracking

7-day cookie expiration stops your browser pixel from getting accurate data.

IOS14 impact

Up to 27% of users have ad blocking enabled

Whait is the highlight of Facebook ads tracking?

Attribuly offers real-time tracking of conversions and ROAS for every Facebook ad, providing you with a clear understanding of your top-performing campaigns. Get started by connecting your Facebook account and activating the "auto-tracking" feature.

  • Real-time ads conversion tracking.

  • Multi-touch attribution. This helps to avoid double-counting from different ad networks. 

  • Automatically tracking template appending with "auto-tracking".

  • End-to-end customer journey from ad clcik to purchase. 

How to Enable Facebook ads tracking?

Step1: Authorize API integration

Step2: Activate "auto-tracking"

Step3:  Add tracking parameters for existing ads, or map your existing tracking template to Attribuly's. 

What is the Facebook ads tracking UTM template?

 
The UTM tracking paramter template for Facebook ads is:
 dm_cam=&dm_grp=&dm_ad=&dm_net=facebook
 

Attribuly "auto-tracking" will append the above tracking template to every new campaign after ad account connection. 

For ads before account connection, Attribuly will notify in-app so you can append the tracking template manually. 

Will changing tracking template impact's Facebook ads' learning phase

 

According to the Significant edits and learning phase, UTM template update is not considered to be significant edits. You may have several minutes up to 1 hour ads pause since Facebook will review your ads update.

 

We also get very few cases that the UTM update will lead to a learning phase. If you get the message from Facebook, please contact Facebook support team for clarification.

 

What Meta(Facebook & Instagram) ad types Attribuly support? and what is the metrics to measure performance?

 

Metric in Meta ads tracking

Description

New lead

Number of new leads attributed to the campaign. Customers who submit the form for the first time are defined as new leads.
Attribuly tracked purchase conversions Number of conversion attributed to campaigns.
Attribuly tracked purchase conversion value The conversion value attributed to campaigns, can be different with different attribution models. It is calculated
by Attribuly
Attribuly tracked add to cart conversions Number of conversions attributed to campaigns.
Attribuly tracked add to cart conversion value The conversion value attributed to campaigns, can be different with different attribution models. It is calculated by Attribuly
Attribuly tracked checkout start conversions Number of conversions attributed to campaigns.
Attribuly tracked check out start conversion value The conversion value attributed to campaigns, can be
different with different attribution models. It is calculated
by Attribuly
CPC CPC=Spend/Clicks.
CPC stands for cost per click.
Spend Spend is how much you’ve spent over a given period of time.
Attribuly tracked purchase ROAS ROAS=(Purchase conversion value/ Spend).
Your ROAS is most accurately calculated for data that is
at least 30 days old.
ncPruchase The new customer revenue attributed to campaigns,
can be different with different attribution models.
ncROAS ncROAS=ncPurchase/Spend.
It shows the efficiency of generating revenue from new customers.
Impressions Total impressions within the time range. It‘s pulled
from ads manager.
CPM CPM=(Spend/Impressions)*1000.
CPM stands for cost per 1,000 impressions
Clicks CPM=(Spend/Impressions)*1000.
CPM stands for cost per 1,000 impressions
Purcahse CVR CVR=(Purchase conversions/Clicks)*100%
CVR(conversion rate) is the percentage of link clicks to
your website that resulted in a purchase.
CTR CTR=(Clicks/Impressions)*100%.
CTR stands for click through rate.
Outbound clicks The number of clicks on links that take people off Meta technologies.
Outbound CTR Outbound CTR=(Outbound clicks/impressions)*100%.
The percentage of times people saw your ad and performed an outbound click.
Cost per outbound click Cost per outbound click=Spend/Outbound clicks.
The average cost for each outbound click.
Purchase conversions(incl. view-through) Based on Attribuly purchase conversions, add Facebook's view-through purchase conversions(1-day view).
Purchase conversion value(incl. view-through) Based on Attribuly purchase conversion value, add Facebook's view-through purchase conversion value(1-day view).
Purchase ROAS(incl. view-through) Purchase conversion value (Incl. view-through)/Spend

 

 

Does Attribuly support CAPI?

 

The "Attribuly Facebook conversion feed" sends enriched customer data via both pixel and Conversion API. Please find more information HERE.

 

How many Meta ad accounts I can connect to in Attribuly?

 

There is no limitation for accounts you want to connect. 

 

What shopping cart platform Attribuly supports?

 

Attribuly supports native integration with Shopify. Talk to us if you are on other platforms. 

 

We have been into this type of software for tracking e-commerce ROI for about 6 years. Attribuly has in a very short span of time developed features that closely match the competition in this space, and quite impressed with the capabilities of the app already.

Mirifica Science

Absolutely Delighted with Attribuly!I am incredibly pleased with the experience of Attribuly. This comprehensive tool has significantly enhanced my understanding of the business by providing insightful data that I can use to make informed decisions.

Sherbet Lemon

The multi-touch attribution is critial for us to allocate our marketing budget. Previouly we rely on verious tools including GA, the Shopify admin. Now Attribuly becomes our major source for tracking and performance evaluation of our marketing team. It should be your must have if you run multi marketing channels and multiple sites.

FUNNYFUZZY

I love what we've been able to get from Attribuly to date - it's been just a few days of usage, but having the visibility to what's happening on Klaviyo, Google and Meta for us is massive in terms of aiding our understanding of the true digital purchase journey.

Ry & Pen

Best conversion tracking tool, and TOP BEST Support. I really recommend it for anyone that want to bring light in business KPI.

Medimag

In the first couple of days of using the software, I can see more insight into ad spend that I thought possible. We do a lot of direct website advertising as well as social media, and I really love how it allows me to create and track those channels in tandem with common ad networks.

Dreamedia AV

Attribuly is one of the best marketing analytics app for Shopify. I highly recommend it for anyone that needs accurate ads tracking. Amazing customer service, Alex has been super fast in responding to all questions we had.

KYSU

All tactics can't run without great data. Attribuly provides us with insightful attribution models that enable us to adjust and experiment with the credit allocation for each sale. This empowers us to evaluate every channel in our omnichannel marketing strategy and identify the most effective ones.

TexTale

In the complex landscape that followed the iOS 14 update, marketers have faced significant challenges with accurate tracking and attribution. Attribuly has risen to the occasion by delivering a more reliable and precise method for identifying the true sources of conversions, which has been invaluable in guiding strategic decisions.

Nacove

Attribution is helpful for social media, and ads. Many functions are improving I hope this app is better with improvement.

eXtremeRate Retail

We have been into this type of software for tracking e-commerce ROI for about 6 years. Attribuly has in a very short span of time developed features that closely match the competition in this space, and quite impressed with the capabilities of the app already.

Mirifica Science

Absolutely Delighted with Attribuly!I am incredibly pleased with the experience of Attribuly. This comprehensive tool has significantly enhanced my understanding of the business by providing insightful data that I can use to make informed decisions.

Sherbet Lemon

The multi-touch attribution is critial for us to allocate our marketing budget. Previouly we rely on verious tools including GA, the Shopify admin. Now Attribuly becomes our major source for tracking and performance evaluation of our marketing team. It should be your must have if you run multi marketing channels and multiple sites.

FUNNYFUZZY

I love what we've been able to get from Attribuly to date - it's been just a few days of usage, but having the visibility to what's happening on Klaviyo, Google and Meta for us is massive in terms of aiding our understanding of the true digital purchase journey.

Ry & Pen

Best conversion tracking tool, and TOP BEST Support. I really recommend it for anyone that want to bring light in business KPI.

Medimag

In the first couple of days of using the software, I can see more insight into ad spend that I thought possible. We do a lot of direct website advertising as well as social media, and I really love how it allows me to create and track those channels in tandem with common ad networks.

Dreamedia AV

Attribuly is one of the best marketing analytics app for Shopify. I highly recommend it for anyone that needs accurate ads tracking. Amazing customer service, Alex has been super fast in responding to all questions we had.

KYSU

All tactics can't run without great data. Attribuly provides us with insightful attribution models that enable us to adjust and experiment with the credit allocation for each sale. This empowers us to evaluate every channel in our omnichannel marketing strategy and identify the most effective ones.

TexTale

In the complex landscape that followed the iOS 14 update, marketers have faced significant challenges with accurate tracking and attribution. Attribuly has risen to the occasion by delivering a more reliable and precise method for identifying the true sources of conversions, which has been invaluable in guiding strategic decisions.

Nacove

Attribution is helpful for social media, and ads. Many functions are improving I hope this app is better with improvement.

eXtremeRate Retail

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