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Attribuly Attribution + Criteo ads integration

Criteo ads conversion tracking and attribution

Track your own Criteo ads

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The challenge of Pinterest Criteo ads tracking

7-day cookie expiration stops your browser pixel from getting accurate data.

IOS14 impact

Up to 27% of users have ad blocking enabled

What is the highlight of Criteo ads tracking and attribution?

Criteo uses personalized advertising to re-engage these potential customers across various channels such as websites, social media, and mobile apps. This helps Shopify merchants to increase their conversion rates and drive sales by targeting specific audiences with relevant ads.

Attribuly offers real-time tracking of conversions and ROAS for every Criteo ad, providing you with a clear understanding of your top-performing campaigns. 

  • Real-time ads conversion and ROAS tracking 

  • Cross ads network attribution

  • End-to-end customer journey from ad click to purchase. 

 

 

How to Enable Criteo ads tracking?

  1. Enter the “Ad tracking” section of the criteo ad's settings.
  2. Copy and paste the tracking parameters below to the “General tracking” - “Apply a suffix”.
  3. Manually replace the parameters after dm_cam_name/dm_grp_name/dm_ad_name with the names of campaign, ad set, and ad. 

 

What is the Criteo ads tracking UTM template?

 
The UTM tracking parameters template for Criteo ads is:
 &dm_net=criteo&dm_cam=&dm_grp=&dm_ad=&dm_cam_name=your_campaign_name&dm_grp_name=your_adset_name&dm_ad_name=your_ad_name
 

Attribuly "auto-tracking"  is not available now for Criteo ads.

 

Will changing tracking template impacts Criteo ads' learning phase

No this action doesn't impact Pinterest ads' status.

 

What Criteo ad types do Attribuly support? and what is the metrics to measure performance?

Attribuly tracks all ad types that have links enabled. 

Metric

Description

New lead

Number of new leads attributed to the campaign. Customers who submit the form for the first time are defined as new leads.
Attribuly tracked purchase conversions Number of conversion attributed to campaigns.
Attribuly tracked purchase conversion value The conversion value attributed to campaigns, can be different with different attribution models. It is calculated
by Attribuly
Attribuly tracked add to cart conversions Number of conversions attributed to campaigns.
Attribuly tracked add to cart conversion value The conversion value attributed to campaigns, can be different with different attribution models. It is calculated by Attribuly
Attribuly tracked checkout start conversions Number of conversions attributed to campaigns.
Attribuly tracked check out start conversion value The conversion value attributed to campaigns, can be
different with different attribution models. It is calculated
by Attribuly
CPC CPC=Spend/Clicks.
CPC stands for cost per click.
Spend Spend is how much you’ve spent over a given period of time.
Attribuly tracked purchase ROAS ROAS=(Purchase conversion value/ Spend).
Your ROAS is most accurately calculated for data that is
at least 30 days old.
ncPruchase The new customer revenue attributed to campaigns,
can be different with different attribution models.
ncROAS ncROAS=ncPurchase/Spend.
It shows the efficiency of generating revenue from new customers.
Impressions Total impressions within the time range. It‘s pulled
from ads manager.
CPM CPM=(Spend/Impressions)*1000.
CPM stands for cost per 1,000 impressions
Clicks CPM=(Spend/Impressions)*1000.
CPM stands for cost per 1,000 impressions
Purcahse CVR CVR=(Purchase conversions/Clicks)*100%
CVR(conversion rate) is the percentage of link clicks to
your website that resulted in a purchase.
CTR CTR=(Clicks/Impressions)*100%.
CTR stands for click through rate.
Outbound clicks The number of clicks on links that take people off Meta technologies.
Outbound CTR Outbound CTR=(Outbound clicks/impressions)*100%.
The percentage of times people saw your ad and performed an outbound click.
Cost per outbound click Cost per outbound click=Spend/Outbound clicks.
The average cost for each outbound click.
 

 

 

How many Criteo ad accounts I can connect to in Attribuly?

 

There is no limitation for accounts you want to connect. 

 

What shopping cart platform Attribuly supports?

 

Attribuly supports native integration with Shopify. Talk to us if you are on other platforms. 

 

We have been into this type of software for tracking e-commerce ROI for about 6 years. Attribuly has in a very short span of time developed features that closely match the competition in this space, and quite impressed with the capabilities of the app already.

Mirifica Science

Absolutely Delighted with Attribuly!I am incredibly pleased with the experience of Attribuly. This comprehensive tool has significantly enhanced my understanding of the business by providing insightful data that I can use to make informed decisions.

Sherbet Lemon

The multi-touch attribution is critial for us to allocate our marketing budget. Previouly we rely on verious tools including GA, the Shopify admin. Now Attribuly becomes our major source for tracking and performance evaluation of our marketing team. It should be your must have if you run multi marketing channels and multiple sites.

FUNNYFUZZY

I love what we've been able to get from Attribuly to date - it's been just a few days of usage, but having the visibility to what's happening on Klaviyo, Google and Meta for us is massive in terms of aiding our understanding of the true digital purchase journey.

Ry & Pen

Best conversion tracking tool, and TOP BEST Support. I really recommend it for anyone that want to bring light in business KPI.

Medimag

In the first couple of days of using the software, I can see more insight into ad spend that I thought possible. We do a lot of direct website advertising as well as social media, and I really love how it allows me to create and track those channels in tandem with common ad networks.

Dreamedia AV

Attribuly is one of the best marketing analytics app for Shopify. I highly recommend it for anyone that needs accurate ads tracking. Amazing customer service, Alex has been super fast in responding to all questions we had.

KYSU

All tactics can't run without great data. Attribuly provides us with insightful attribution models that enable us to adjust and experiment with the credit allocation for each sale. This empowers us to evaluate every channel in our omnichannel marketing strategy and identify the most effective ones.

TexTale

In the complex landscape that followed the iOS 14 update, marketers have faced significant challenges with accurate tracking and attribution. Attribuly has risen to the occasion by delivering a more reliable and precise method for identifying the true sources of conversions, which has been invaluable in guiding strategic decisions.

Nacove

Attribution is helpful for social media, and ads. Many functions are improving I hope this app is better with improvement.

eXtremeRate Retail

We have been into this type of software for tracking e-commerce ROI for about 6 years. Attribuly has in a very short span of time developed features that closely match the competition in this space, and quite impressed with the capabilities of the app already.

Mirifica Science

Absolutely Delighted with Attribuly!I am incredibly pleased with the experience of Attribuly. This comprehensive tool has significantly enhanced my understanding of the business by providing insightful data that I can use to make informed decisions.

Sherbet Lemon

The multi-touch attribution is critial for us to allocate our marketing budget. Previouly we rely on verious tools including GA, the Shopify admin. Now Attribuly becomes our major source for tracking and performance evaluation of our marketing team. It should be your must have if you run multi marketing channels and multiple sites.

FUNNYFUZZY

I love what we've been able to get from Attribuly to date - it's been just a few days of usage, but having the visibility to what's happening on Klaviyo, Google and Meta for us is massive in terms of aiding our understanding of the true digital purchase journey.

Ry & Pen

Best conversion tracking tool, and TOP BEST Support. I really recommend it for anyone that want to bring light in business KPI.

Medimag

In the first couple of days of using the software, I can see more insight into ad spend that I thought possible. We do a lot of direct website advertising as well as social media, and I really love how it allows me to create and track those channels in tandem with common ad networks.

Dreamedia AV

Attribuly is one of the best marketing analytics app for Shopify. I highly recommend it for anyone that needs accurate ads tracking. Amazing customer service, Alex has been super fast in responding to all questions we had.

KYSU

All tactics can't run without great data. Attribuly provides us with insightful attribution models that enable us to adjust and experiment with the credit allocation for each sale. This empowers us to evaluate every channel in our omnichannel marketing strategy and identify the most effective ones.

TexTale

In the complex landscape that followed the iOS 14 update, marketers have faced significant challenges with accurate tracking and attribution. Attribuly has risen to the occasion by delivering a more reliable and precise method for identifying the true sources of conversions, which has been invaluable in guiding strategic decisions.

Nacove

Attribution is helpful for social media, and ads. Many functions are improving I hope this app is better with improvement.

eXtremeRate Retail

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