Criteo + AttribulyIntegration
Track clicks from Criteo ads, monitor complete customer journeys, and view Criteo as a channel in attribution reports
Why Integrate Criteo with Attribuly?
Track all clicks originating from Criteo ads with precise attribution to understand which campaigns drive the most valuable traffic.
Monitor the complete customer journey from Criteo ad click to conversion, including all touchpoints and interactions.
View Criteo as a dedicated channel in your attribution reports to measure its true impact on your marketing performance.
How to Set Up Criteo Integration
Follow these simple steps to enable Criteo click tracking and attribution reporting
Commerce Growth Platform
Access Criteo Commerce Growth Platform
Navigate to your Criteo Commerce Growth platform and select Campaigns from the left navigation panel.
- Login to Commerce Growth platform
- Navigate to Campaigns section
- Access campaign overview
Ad Set Configuration
Configure Ad Set Tracking
Click on the Ad sets tab, select the three dots icon against your target Ad set, and choose "Ads tracking".
- Select Ad sets tab
- Choose target Ad set
- Access Ads tracking settings
Tracking Parameters
Add Tracking Parameters
Copy and paste the Attribuly tracking parameters to enable click tracking and attribution reporting.
- &dm_net=criteo parameter
- &dm_cam={{criteo_campaign_id}}
- &dm_grp={{adsetid}} & &dm_ad={{adid}}
Tracking Parameters
Copy and paste these tracking parameters into your Criteo campaign settings:
&dm_net=criteo&dm_cam={{criteo_campaign_id}}&dm_grp={{adsetid}}&dm_ad={{adid}}&dm_cam_name=YOUR-CAMPAIGN-NAME&dm_grp_name=YOUR-ADSET-NAME&dm_ad_name=YOUR-AD-NAME