Attribuly Attribution + Mailchimp integration

Mailchimp email conversion tracking and attribution

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The challenge of Mailchimp Pixel tracking

The browser based data collection is no longer stable. 

7-day cookie expiration stops your browser pixel from getting accurate data.

IOS14 impact

Up to 27% of users have ad blocking enabled

What is the highlight of Mailchimp tracking and attribution?

Mailchimp integration for Shopify enables users to sync their customer data, create targeted email campaigns, set up automated marketing workflows, and track the performance of their marketing efforts directly from their Shopify dashboard. With Mailchimp for Shopify, users can leverage powerful email marketing tools to engage with their customers, drive sales, and grow their business.

With the integration of Attribuly and Mailchimp, merchants gain the ability to effortlessly assess the effectiveness of their email marketing efforts in the whole customer journey, across channels. This empowers merchants to delve into the conversion process and understand how various touchpoints work together in converting customers.

Currently, this integration can't track email activities across devices. For example, if a user clicks your email campaign, and then purchases with a PC. Attribuly can't track cross-device journeys due to integration limitations.

 

 

 

How to Enable Mailchimp integration and track?

Put the UTM template to every link you attach in email content.

?de=*|EMAIL|*&dm_net=email&utm_source=mailchimp&utm_medium=email

 

What is the Mailchimp tracking UTM template?

 
The UTM tracking parameters template for Mailchimp is:
?de=*|EMAIL|*&dm_net=email&utm_source=mailchimp&utm_medium=email
 

Make sure the setting are configured before you start the email campaign. 

How many Mailchimp accounts I can connect to in Attribuly?

 

There is no limitation for accounts you want to connect. 

 

What shopping cart platform Attribuly supports?

 

Attribuly supports native integration with Shopify. Talk to us if you are on other platforms. 

 

We have been into this type of software for tracking e-commerce ROI for about 6 years. Attribuly has in a very short span of time developed features that closely match the competition in this space, and quite impressed with the capabilities of the app already.

Mirifica Science

Absolutely Delighted with Attribuly!I am incredibly pleased with the experience of Attribuly. This comprehensive tool has significantly enhanced my understanding of the business by providing insightful data that I can use to make informed decisions.

Sherbet Lemon

The multi-touch attribution is critial for us to allocate our marketing budget. Previouly we rely on verious tools including GA, the Shopify admin. Now Attribuly becomes our major source for tracking and performance evaluation of our marketing team. It should be your must have if you run multi marketing channels and multiple sites.

FUNNYFUZZY

I love what we've been able to get from Attribuly to date - it's been just a few days of usage, but having the visibility to what's happening on Klaviyo, Google and Meta for us is massive in terms of aiding our understanding of the true digital purchase journey.

Ry & Pen

Best conversion tracking tool, and TOP BEST Support. I really recommend it for anyone that want to bring light in business KPI.

Medimag

In the first couple of days of using the software, I can see more insight into ad spend that I thought possible. We do a lot of direct website advertising as well as social media, and I really love how it allows me to create and track those channels in tandem with common ad networks.

Dreamedia AV

Attribuly is one of the best marketing analytics app for Shopify. I highly recommend it for anyone that needs accurate ads tracking. Amazing customer service, Alex has been super fast in responding to all questions we had.

KYSU

All tactics can't run without great data. Attribuly provides us with insightful attribution models that enable us to adjust and experiment with the credit allocation for each sale. This empowers us to evaluate every channel in our omnichannel marketing strategy and identify the most effective ones.

TexTale

In the complex landscape that followed the iOS 14 update, marketers have faced significant challenges with accurate tracking and attribution. Attribuly has risen to the occasion by delivering a more reliable and precise method for identifying the true sources of conversions, which has been invaluable in guiding strategic decisions.

Nacove

Attribution is helpful for social media, and ads. Many functions are improving I hope this app is better with improvement.

eXtremeRate Retail

We have been into this type of software for tracking e-commerce ROI for about 6 years. Attribuly has in a very short span of time developed features that closely match the competition in this space, and quite impressed with the capabilities of the app already.

Mirifica Science

Absolutely Delighted with Attribuly!I am incredibly pleased with the experience of Attribuly. This comprehensive tool has significantly enhanced my understanding of the business by providing insightful data that I can use to make informed decisions.

Sherbet Lemon

The multi-touch attribution is critial for us to allocate our marketing budget. Previouly we rely on verious tools including GA, the Shopify admin. Now Attribuly becomes our major source for tracking and performance evaluation of our marketing team. It should be your must have if you run multi marketing channels and multiple sites.

FUNNYFUZZY

I love what we've been able to get from Attribuly to date - it's been just a few days of usage, but having the visibility to what's happening on Klaviyo, Google and Meta for us is massive in terms of aiding our understanding of the true digital purchase journey.

Ry & Pen

Best conversion tracking tool, and TOP BEST Support. I really recommend it for anyone that want to bring light in business KPI.

Medimag

In the first couple of days of using the software, I can see more insight into ad spend that I thought possible. We do a lot of direct website advertising as well as social media, and I really love how it allows me to create and track those channels in tandem with common ad networks.

Dreamedia AV

Attribuly is one of the best marketing analytics app for Shopify. I highly recommend it for anyone that needs accurate ads tracking. Amazing customer service, Alex has been super fast in responding to all questions we had.

KYSU

All tactics can't run without great data. Attribuly provides us with insightful attribution models that enable us to adjust and experiment with the credit allocation for each sale. This empowers us to evaluate every channel in our omnichannel marketing strategy and identify the most effective ones.

TexTale

In the complex landscape that followed the iOS 14 update, marketers have faced significant challenges with accurate tracking and attribution. Attribuly has risen to the occasion by delivering a more reliable and precise method for identifying the true sources of conversions, which has been invaluable in guiding strategic decisions.

Nacove

Attribution is helpful for social media, and ads. Many functions are improving I hope this app is better with improvement.

eXtremeRate Retail

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