Case Study
NewWaves
Project Overview
New Waves is a digital marketing agency specializing in helping brands and products achieve global reach through crowdfunding and Shopify services. With digital marketing experts from China, Europe, and the US, New Waves is dedicated to maximizing the value of brands in the international market. New Waves has successfully helped 50+ brands launch their products on Kickstarter and drive continued revenue on Shopify.
Challenges
Understanding the customers' conversion funnel is crucial for digital marketing, especially in such a multi-media times. Typically, customers come through multiple channels, such as Meta ads, Google ads, Google search, YouTube video ads, TikTok ads, EDM, social media, and more. However, Shopify doesn't provide such a dashboard for the funnel. Therefore, we have reached out to Attribuly to help us analyze user behavior and further optimize our marketing strategies.
Attribuly offers a robust attribution tool that provides deep insights into customer journeys, enabling optimized ad spend and enhanced marketing performance.Halifax Chen
Meta & Google Advertiser
The Benefit
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To help better understand the conversion funnel and customer behaviors.
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Better attribution for a multi-platform advertising strategy.
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To help us test the new advertising structure and get feedback quickly.
Attribuly becomes one of most used Shopify tools for us.Halifax
Company Name
Services we provided:
- Partner: NewWaves
- Industry: Marketing agencies
- Features: Customer journey, attribution,