The Solution
Being with Attribuly for more than 18 months, Yali mentioned 3 major value Attribuly generates for the whole Hohem eCommerce team.
1. Track and measure every ad's ROI. Now Hohem runs Meta, Google, Bing. All these ads are tracked by Attribuly first-party data. This ensures Yali's team quickly react their ads investment.
2. Understsand customer journeys across channels. Hohem actively promote on ads, Inluencer and affiliates channels. She finds that consumers were engaged with more than 1 channels before purchase. So undertanding the customer buying process let her team get the direction of marketing.
3. Evaluate the team's performance and motivation. She mentioned that the whole teammates now easily track own performance, with Attribuly's tranparent metrics. So all the team have more confidence since it show the result.
Yali also highlighted that Attribuly is much better than GA4 in terms of marketing budget analysis.
