How to distinguish paid and organic traffic from Google/Facebook?

Read Time 7 mins | Written by: Attribuly

How to distinguish paid and organic traffic from Google/Facebook?


As a Shopify digital marketer, understanding the source of website traffic is essential. It allows you to optimize your marketing strategies and increase your ROI. However, distinguishing between paid and organic traffic can be challenging, especially when it comes to Google and Facebook. That's where Attribuly comes in. Attribuly is a powerful tool that enables you to track your Google paid traffic and gain valuable insights into your digital marketing strategy.

One of the benefits of using Attribuly is that it helps you distinguish between paid and organic traffic. By connecting your paid marketing channels to Attribuly, you can get an insight into your traffic channels and their attribution report. This means that you can see exactly how much traffic is coming from paid sources like Google Ads or Facebook Ads, versus organic sources like search engines or social media.

Another benefit of using Attribuly is that it helps you gain a deeper understanding of customer journeys. By tracking user behavior across all touchpoints, including ad clicks, page views, and conversions, you can see how customers are interacting with your brand at every stage of the customer journey. This allows you to identify areas for improvement and optimize your marketing campaigns accordingly.

In addition to helping you recognize different types of website traffic, Attribuly also provides valuable insights into customer behavior. For example, by analyzing user data such as click-through rates (CTRs), and time spent on site, you can gain a better understanding of what drives customer engagement and conversion on your site. Armed with this knowledge, you can make informed decisions about which channels to invest in and how to optimize your website for maximum impact.

Installing Attribuly

Attribuly is a powerful tool that allows you to track and analyze your website traffic, helping you gain valuable insights into your digital marketing strategy. With Attribuly, you can easily distinguish between paid and organic traffic from Google and Facebook, allowing you to optimize your campaigns for maximum ROI.

To get started with Attribuly, the first step is to install the software on your website. The installation process is straightforward and can be completed in just a few simple steps.

First, navigate to the Attribuly website and create an account. Once you have created an Shopify account, you will be prompted to download the Attribuly plugin for your website platform. Follow the instructions provided by Attribuly to install the plugin on your website.

Once the plugin is installed, you will need to connect your paid marketing channels (such as Google Ads or Facebook Ads) to Attribuly. This will allow Attribuly to track and analyze your paid traffic data alongside your organic traffic data.

To connect your paid marketing channels, simply follow the instructions provided by Attribuly. You will typically need to provide access credentials for each channel, which can be obtained from within each platform's settings.


Once you have connected your paid marketing channels, it's time to set up attribution tracking. Attribution tracking allows you to see how users are interacting with different touchpoints on your website, such as product pages or checkout pages.

With attribution tracking set up, you can now view traffic channels and attribution reports within Attribuly. These reports provide detailed insights into how users are interacting with different parts of your website, allowing you to identify areas where improvements can be made.


In addition to viewing traffic channels and attribution reports, Attribuly also allows you to dive deeper into single customer journeys. Customer journey analysis provides a more detailed view of how users are interacting with different parts of your website over time.

By analyzing customer journeys within Attribuly, you can identify patterns in user behavior that may not be immediately apparent from other types of data analysis. For example, if many users are abandoning their carts after adding items but before completing checkout, this may indicate that there is an issue with shipping costs or payment options.

Gaining a Deeper Understanding of Customer Journeys

In the world of digital marketing, understanding customer behavior and interactions is essential for optimizing marketing strategies and increasing ROI. By analyzing the customer journey and identifying touchpoints and interactions, businesses can gain valuable insights into their customers' needs and preferences. This is where Attribuly comes in - a powerful tool that allows businesses to track customer behavior and optimize their digital marketing strategies based on these insights.

Understanding the Customer Journey

The first step in gaining a deeper understanding of customer journeys is to understand what they are. A customer journey is the process that a potential or existing customer goes through when interacting with a business, from initial awareness to post-purchase evaluation. It includes all touchpoints and interactions that occur between the customer and the business, such as website visits, social media engagement, email communication, and more.

By understanding the different stages of the customer journey, businesses can identify areas where they may be losing potential customers or failing to meet their needs. For example, if a large number of customers are abandoning their shopping carts before completing a purchase, this may indicate an issue with the checkout process or pricing strategy.

Identifying Touchpoints and Interactions

Once businesses have a clear understanding of what the customer journey entails, they can begin identifying touchpoints and interactions that occur along the way. These touchpoints refer to any point at which a potential or existing customer interacts with a business or brand.

Touchpoints can take many forms, including website visits, social media engagement, email communication, live chat sessions, and more. By tracking these touchpoints using Attribuly's advanced analytics tools, businesses can gain insights into how customers are interacting with their brand across different channels.

Tracking Customer Behavior with Attribuly

One of Attribuly's key features is its ability to track customer behavior across multiple channels. By connecting paid marketing channels like Facebook Ads and Google AdWords to Attribuly's platform, businesses can gain valuable insights into how paid traffic is performing compared to organic traffic.

Attribuly provides detailed attribution reports that show exactly how each channel is contributing to overall website traffic. This allows businesses to identify which channels are driving the most conversions and adjust their marketing strategies accordingly.

In addition to tracking traffic sources, Attribuly also provides insight into other aspects of customer behavior like click paths and time spent on site. This information can be used to optimize website design and improve user experience for better conversion rates.

Using Attribuly Insights to Improve ROI

Finally, by leveraging the insights gained through Attribuly's analytics tools, businesses can make data-driven decisions about how best to allocate resources for maximum ROI. For example:

  • Adjusting Marketing Channels: If paid traffic from Facebook Ads is performing better than Google AdWords for certain products or services, businesses may want to shift more resources towards Facebook Ads.

  • Tailoring Messaging: By analyzing click paths and time spent on site for specific pages or products/services offered on your site you could tailor messaging specifically for those pages.

  • Targeting Audiences: Businesses could use audience segmentation based on behaviors tracked via attributions report by attracting specific audiences who show interest in particular products/services.

  • Automate ads. Use Attribuly rules engine to automate Facebook and Google ads. This will improve productivity and save time.


In conclusion, recognizing the difference between paid and organic traffic is essential for any digital marketing strategy. Attribuly provides a comprehensive solution to track and optimize your paid traffic. With its attribution report, you can gain valuable insights into your customer journeys and adjust your marketing strategies accordingly. By using Attribuly, you can improve your ROI and make informed decisions about where to allocate your marketing budget. As a Shopify merchant or website manager, understanding the source of your traffic is crucial in maximizing your online presence and driving sales. In today's competitive digital landscape, utilizing tools like Attribuly can give you an edge over the competition by providing a deeper understanding of your customer behavior. With its user-friendly interface and powerful features, Attribuly is a must-have tool for any business looking to optimize their digital marketing efforts. So why wait? Install Attribuly today and take control of your marketing strategy!

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