Read Time 4 mins | Written by: Attribuly
I'm excited to share some fantastic news with you. We've been working tirelessly to bring you a new feature that will enhance the way you track and optimize your Google ads - Enhanced Conversions!
After a pilot project with a leading brand in the United States, we have seen a great result.
1. Unparalleled Data Quality: We've achieved 100% data quality in sending customer first-party data to Google ads. This is even more important for Google Performance Max ads, since it's highly dependent on the conversion data.
The enhanced conversions setup is active and fully optimized.
2. More conversion signals captured: In 14 days of conversions, Attribuly recorded a whopping 40% higher conversions than any other methods, including website tag, and server-side tracking of orders only. 
This Improvement in August resulted in a 42% click increase in Labor's Day promotion. 
What is Google Enhanced Conversions?
Google Enhanced Conversions is a powerful feature designed to improve the accuracy and effectiveness of your conversion tracking in Google Ads.
By leveraging first-party customer data, Enhanced Conversions allows you to capture more detailed and reliable conversion signals, which are crucial for optimizing your ad performance.
This feature works by securely sending hashed customer data, such as email addresses or phone numbers, to Google, where it is matched with signed-in Google accounts to attribute conversions more precisely.
As a result, you gain deeper insights into your customer journey, enabling you to make more informed decisions and drive better results from your advertising efforts.
What makes Attribuly's solution unique?
Attribuly has made several improvements to send high-quality first-party data as much as possible.
1. Enriched Customer Data. Unlike most tools in the market, Attribuly not only sends email & phone numbers in the order information, but also looks back into the whole customer journey to add any possible identifiers, such as Google Click Identifier(GCLID).
2. Real-time. Attribuly sends the enriched customer data in less than 30 minutes. This ensures that Google receives conversion signals as soon as possible.
How to Activate Google Enhanced Conversions in Attribuly?
Make sure you have "Enhanced conversions for lead" activated. Choose "Google tag" or "Google Tag Manager" based on your pixel installation method.
Also, make sure you have "Customer data terms" approved.
Go to Conversion Feed, Enable "Enhanced Conversions"
When you choose this, Attribuly automatically enable Enhanced Conversions. You will find a conversion event starting with "Attribuly":
Click the "Status", you will find the "Enhanced Conversions is active".
Click "Go to diagnostics", see the enhanced conversions setup status.
If the status is "Excellent", congrats! Your enhanced conversions setup is active and fully optimized.
We're gearing up to release this feature to the public, and we can't wait for you to experience its impact firsthand.
Your feedback is invaluable to us, so be sure to share your performance insights in our product community. We're committed to continuously improving the tracking experience for you.
Get ready to elevate your Google performance Max campaigns with Enhanced Conversions from Attribuly!