Insights and tactics to recover revenue, grow audiences, and measure what matters.
Compare last-click, first-click, linear, time-decay & data-driven attribution models for apparel. See how cohort splits reshape ROAS in 2026 with real examples.
Learn server-side tracking on Shopify Plus with Checkout Extensibility and Meta CAPI—code-free, step-by-step setup, improved attribution, and privacy-first QA.
