Retargeting Incrementality: Measuring ROAS & CLV
Practical measurement playbook for performance teams: platform-native lift tests, iROAS, and CLV cohorts to reconcile attribution and scale ad spend.
31 min read
Insights and tactics to recover revenue, grow audiences, and measure what matters.
Practical measurement playbook for performance teams: platform-native lift tests, iROAS, and CLV cohorts to reconcile attribution and scale ad spend.
Practical 30/60/90-day checklist to deploy the Attribuly retargeting stack on Shopify—tracking, Consent Mode v2, Meta & TikTok dedup, Klaviyo flows, SLAs & KPIs.
5 proven retargeting creatives for checkout abandoners (1–7 days) — hooks, CTAs, swipe files and rotation schedules for low‑AOV products. Download templates.
Complete guide to audience segmentation by journey stage — blueprint matrices, CRM tiers, exclusions, frequency caps, and server-side mapping to Meta & TikTok to grow CLV. Get the playbook.
In-depth Attribuly review for Shopify attribution: server-side tracking, multi-touch models, deduplication, and audience sync—how to reduce unattributed orders and align ROAS.
Customer journey retargeting: a cross-channel primer using first-party signals and server-side tracking to fix cross-device breaks and improve attribution.
Step-by-step POC playbook to quantify server-side events ROAS lift: set iROAS as the KPI, run a device-based holdout, instrument Meta CAPI, TikTok Events API, and Google EC, and monitor daily.
Practical checklist to reconcile Shopify net revenue, GA4 DDA, Meta/TikTok/Google Ads and Klaviyo — UTM standards, event_id dedupe, server-side tracking, dashboards.
Shopify server-side tracking — Build vs Buy comparison (2026). Compare 12–24 month TCO, timelines, compliance, portability and vendor pros/cons (Attribuly, Littledata, Segment).