Insights and tactics to recover revenue, grow audiences, and measure what matters.
Practical Klaviyo playbook to map cart abandonment behavior signals to flows on Shopify and WooCommerce, with server-side capture and testing steps.
Step-by-step playbook to sequence UGC and Dynamic Product Ads for e‑commerce—storyboard, timing (0–1d/2–7d/8–30d), UGC scaling, and catalog personalization to boost blended MER.
Plain-English guide to multi-touch attribution for email in Shopify: why Shopify and Klaviyo numbers differ, common models, UTMs, identity stitching, and fixes.
Practical checklist of if/then rules, recency windows, category/SKU depth and exclusions for Meta CAPI + Shopify retargeting to maximize in‑quarter ROAS and control CAC.
Channel-specific daily/weekly caps, recency tiers, fatigue signals, and alert rules for ecommerce retargeting—practical benchmarks for DTC paid-media and growth teams.
Customer journey retargeting: stage-specific orchestration for ecommerce with incrementality testing, server-side tracking and LTV optimization.
Practical quick‑wins checklist to fix Meta CAPI/sGTM tracking, event deduplication, and EMQ — designed to lift purchase conversion rate from Facebook to Shopify.
