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Alex Li

As the Founder and CEO of Attribuly, I lead our mission to revolutionize data analytics for eCommerce brands. With over three years of experience in software and eCommerce, I focus on leveraging Shopify and product management expertise to develop innovative solutions that simplify user behavior analysis and enhance marketing effectiveness, especially in the evolving landscape of privacy policies and AI. Attribuly aims to empower eCommerce merchants with tools for clearer data insights and smarter growth strategies. Through practical solutions and data-driven approaches, we strive to help brands make informed decisions that drive sustainable growth. My commitment is to create products that deliver exceptional value while addressing the unique needs of eCommerce businesses.

Articles by Alex Li

Shopify Abandoned Cart Recovery Checklist 2026

Shopify Abandoned Cart Recovery Checklist 2026

15-step practical checklist for Shopify abandoned cart recovery—tracking, Shop Pay, email/SMS/push flows, Shopify Flow automation, discount governance, and compliance.

37 min read
GDPR Abandoned Cart Emails: Compliance in 2026

GDPR Abandoned Cart Emails: Compliance in 2026

Practical GDPR guide for abandoned cart emails in 2026—consent vs legitimate interest, pixels vs server-side tracking, DPIA triggers, transfers, and checklist.

31 min read
How to Send Shopify Purchase Events to GA4 (2026)

How to Send Shopify Purchase Events to GA4 (2026)

Implementation-ready guide to send server-side Shopify purchase events to GA4 via Measurement Protocol—covers measurement_id, api_secret, client_id extraction, and transaction_id dedup.

32 min read
Complete Guide: Connect Shopify to Looker Studio

Complete Guide: Connect Shopify to Looker Studio

Complete, step-by-step guide to connect Shopify to Looker Studio—choose the right route, reconcile data discrepancies, and build reliable ecommerce dashboards. Start now.

39 min read

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