Post-purchase survey: Learn where customers first discovered your brand
A customer may complete a purchase through Google after first discovering your brand on TikTok. Click attribution alone can understate the value of some channels.
The Post-Purchase Survey asks customers where they first heard about your brand after checkout, adding another perspective to your attribution data.
Highlights
- Customize answer options: Add sources such as TikTok, Google, or a friend.
- Connect answers to channels: Map survey responses to marketing channels for analysis.
- Randomize options: Shuffle answers to reduce selection bias.
Get started: Go to Attribuly → Marketing Analytics → Post-Purchase Survey → Setup.