February 2026

After selecting the Full Impact model, you can see which touchpoints in the customer journey are predicted by AI.

Google Analytics may lose some key data, so we have launched this feature.

Full-stack web analytics module for Acquisition, Behavior, and Conversion analysis, enabling end-to-end user behavior tracking from traffic source click to purchase completion Cause & Effect core analysis model that categorizes user events into traffic source actions (Cause) and conversion results (Effect), with User ID-based correlation for accurate conversion attribution Session & Engaged Session mechanism with 30-minute inactivity-based new session determination and multi-condition high-quality access identification (10s+ duration, >1 page depth, or critical cart/checkout events) Comprehensive Traffic & Spend metrics including multi-channel cost aggregation (spend), unique session counting (total sessions), deduplicated user stats (unique users), and returning user tracking (returning users)

Unassigned is the value Analytics uses when there are no other channel rules that match the event data.

1. Granular Page/Route-Level Control (For Administrators)
   What it means: You can now manage access to specific tool pages (e.g., the full Attribution module vs. only its Billing sub-page) instead of all-or-nothing access.

   • Navigate to Team Settings → select a team member → click the Access Control (shield) button to open a module tree view.
   • Use "Select All Pages" for quick full access grants/revokes, or expand categories (via > arrow) to toggle sub-permissions (e.g., let analysts access Attribution data but restrict them from billing settings).
   • Changes take effect immediately (users may need a page refresh/logout for full UI updates).

2. Clear Parent-Child Permission Logic
   What it means: Selecting a parent module (e.g., Retargeting) auto-selects its sub-features; deselecting a sub-feature marks the parent as "partially accessible." This prevents accidental over-granting of access.

3. "My Permissions" View (For All Users)
   What it means: Every team member can check their own access rights in read-only mode to avoid 403 errors or missing menu items.