New features, improvements, and fixes in Attribuly.
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3 updates
Assuming that the orders in your store come from TOC consumers and TOB resellers. Reseller orders are often repetitive and of a larger amount. Therefore, when analyzing ROAS, these orders will be included in the attribution analysis, which will lead to an inflation of ROAS across various channels. It is very difficult to exclude these orders on platforms like GA4, but it will be very easy through customer exclusion.
Bing Ads Enhanced Conversions is a powerful feature designed to improve the accuracy of conversion tracking for advertisers on the Bing Ads platform.
By leveraging first-party data, Enhanced Conversions allows businesses to capture more detailed information about user interactions and conversions. This feature enhances the existing conversion tracking capabilities by linking online and offline conversions more effectively, providing insights into customer behavior and campaign performance.
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To merchants with Pro and Enterprise plans:
Now "App Embed" is required to track pop-ups and other lead magnets(Form submission event). Please follow the the guide to finish setup by 30th November. Or your lead tracking accuracy may be impacted, since Shopify is now limiting the legacy JavaScript method. 
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