December 2025

Feature Overview

This feature is designed to expand the capabilities of the data attribution system by adding identification and parsing support for traffic originating from Amazon DSP (Demand-Side Platform).

Core Functionality

The system parses the att_source(add att_source=amazon on every link of your Amazon Linkout ad) field in the URL query parameters to accurately classify specific Amazon traffic as Ad Channel. Corresponding platform identifiers are attached to the classified traffic for clear distinction and tracking. Future Plan
We will collaborate with the Amazon DSP team to attribute organic traffic and brand advertising traffic to Amazon display ads via our robust Full Impact view attribution model, aiming to fully explore the impact of CTV and other types of exposures on conversions.

🚀 Overview Attribuly now officially supports integration with Awin, a leading affiliate marketing network. This update enables DTC brands to seamlessly ingest Awin performance data into Attribuly’s full-funnel attribution system, delivering a more complete view of cross-channel marketing effectiveness and true ROI.

✨ Key Features Automated Data Sync: After authorization, Attribuly automatically pulls core Awin metrics—including campaigns, publishers (affiliates), clicks, and commission data. Attribution Integration: Conversions from Awin are included in Attribuly’s multi-touch attribution models (e.g., first-click, last-click, linear, position), enabling accurate assessment of affiliate marketing’s role in the customer journey. Unified Reporting: Awin performance appears alongside other channels (e.g., Meta, Google Ads) in Attribuly dashboards, enabling cross-channel comparison and data-driven budget reallocation. Serveer-side tracking: Configure the conversion feed to post back conversion data to Awin. This allows Awin to validate commissions based on real checkout events.

We have added an overview module, so you can see the consumption of various events in the current billing cycle, as well as ROI (for Klaviyo destination and Capture)

When the Klaviyo destination is configured but Attribuly SS is not enabled for Klaviyo flow, we will remind you to complete the configuration on the Klaviyo side.

Now you can input the discount code from Collabs, and Attribuly will categorize the contributions brought by it under influencers.

How it works:

1. Create a link on the Influencer page
2. Enter the already created discount code
3. Save.

We've rebuilt these three pages to provide a better user experience. Check them out

• Orders
• Customers
• Settings

At the same time, we found it difficult for users to understand the difference between Integration and Conversion Feed. Integration is when you need to integrate an application as a source. Conversion Feed is the destination you want to send data to an external application. So now we change the name to "Sources" and "Destinations".