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Export Conversion Path Data

Location: Marketing Analytics → Conversion Paths

What it does

Exports all conversion path data that currently matches your selected filters and date range as a CSV file, downloaded directly in your browser.

How to use

  1. Navigate to Marketing Analytics → Conversion Paths.
  2. Select your desired Date Range, Goal, Attribution Model, Dimension (Channel or Campaign).
  3. Click the Export button in the top-right area of the page.
  4. A floating progress panel will appear showing the export progress.
  5. Once the export is complete, click Download in the progress panel to save the CSV file to your computer.
  6. You can click Cancel at any time during the export to stop it.

Note: The Export button is disabled if no Goal or Attribution Model is selected.

What the CSV contains

Each row represents one unique conversion path.

  • Index — Row number
  • Days to Purchase — Total time from first touchpoint to conversion
  • Touch Points — Number of touchpoints in the path
  • Revenue — Conversion value
  • Conversions — Number of conversions
  • Channel 1 / Visits — First touchpoint channel (or campaign name if Dimension is set to Campaign) and its visit count
  • Channel 2 / Visits — Second touchpoint (if any)
  • Up to 98 touchpoints total

Original entry