Comparison Guide
The best Customers.ai alternative for Shopify + Klaviyo
Both platforms identify shoppers and activate behavioral data in Klaviyo.
Which one fits your team?
Choose Attribuly when
- You do not want your bill to scale with profiles you cannot email — suppressed and unsubscribed included
- You need the attribution scope, window and deduplication rule written down before you trust the revenue number
- You would rather price against the estimated recovery opportunity than against list size
Choose Customers.ai when
- Your specific problem is Klaviyo’s native tracking window expiring on returning visitors
- You want a genuinely free 7-day trial with no credit card to evaluate match rates first
- You want identity work and Klaviyo audience management in the same tool
Where they overlap
- Identifying anonymous visitors and syncing them to Klaviyo profiles
- Sending browse, cart and checkout signals that can trigger flows
- Cloned or parallel flows with delays to control duplicate sends
- Reporting revenue attributed to the flows those events trigger
Where the two products differ
- 1
Focused Shopify + Klaviyo recovery
Attribuly is focused on recovering missed shopper intent and activating dedicated recovery events in Klaviyo. Customers.ai covers a broader multichannel identity and activation workflow.
- 2
Published revenue methodology
Attribuly publishes its attribution scope, 7-day click-only last-click window, and a deduplication rule that counts each order once.
- 3
Pricing based on recovery opportunity
Attribuly pricing is based on the estimated revenue-recovery opportunity, while Customers.ai is priced on your total Klaviyo profile count, including suppressed and unsubscribed profiles.
At a glance
| Compared | Attribuly | Customers.ai |
|---|---|---|
| Scope | Attribuly Shopify and Klaviyo recovery and measurement | Customers.ai Visitor identification and Klaviyo audience management |
| Best for | Attribuly Teams measuring recovered flow revenue | Customers.ai Teams whose main constraint is re-identifying returning visitors past Klaviyo’s native tracking window |
| Price driver | Attribuly Estimated recovery opportunity | Customers.ai Total Klaviyo profiles, including suppressed and unsubscribed |
Commercial terms
| Compared | Attribuly | Customers.ai |
|---|---|---|
| Billing basis | Attribuly Estimated monthly recovered-revenue opportunity TTM GMV is an input to the estimate, not the billed quantity | Customers.ai Total Klaviyo profiles, including suppressed and unsubscribed |
| Public pricing | Attribuly $500–$2,500/month in $500 increments; custom above $12M TTM GMV | Customers.ai From $99/month, sized by total Klaviyo profile countstarting atpartial An entry price and a calculator rather than published tiers; contract duration and billing period are inputs |
| Trial | Attribuly 7 days or $1,000 in attributed recovered revenue, whichever comes first. Setup time is excluded. | Customers.ai 7 days free, no credit card, capped at 500 visitor resolutions |
| Billing options | Attribuly Monthly or annual | Customers.ai Contract duration and billing period are inputs to the pricing calculatorpartial Available terms are not enumerated publicly |
| Credit rollover | Attribuly Not applicable — not billed by creditsn/a | Customers.ai Not applicable — not billed by creditsn/a |
The recovery chain
| Compared | Attribuly | Customers.ai |
|---|---|---|
| Identity | ||
| Reconnect existing profiles | Attribuly Yes — ReCapture | Customers.ai Yes — Signal re-identifies visitors past the native tracking window |
| Identify net-new visitors | Attribuly Yes — Capture | Customers.ai Yes |
| Klaviyo events | ||
| Product Viewed | Attribuly Yes | Customers.ai Yes — product and view signals |
| Collection Viewed | Attribuly Yes | Customers.ai Browse signalpartial Signals are configured from URL prefixes rather than named commerce events, so coverage depends on the store’s URL structure |
| Added to Cart | Attribuly Yes | Customers.ai Yes — cart signal |
| Checkout Started | Attribuly Yes | Customers.ai Not separately named in the documentation reviewed[not publicly confirmed] Signal coverage is listed as abandoned view, product, browse, cart and return visit |
| Activation and measurement | ||
| Duplicate-send prevention | Attribuly Parallel server-side flow with delay and conditional split | Customers.ai Cloned flow with adjusted delays, plus edits to the existing native flow Documented as requiring changes to the existing flow as well as the clone |
| Revenue reporting | Attribuly Available | Customers.ai Available |
| Publicly documented attribution window | Attribuly 7-day click-only, last click | Customers.ai Not found in the public documentation reviewed[not publicly confirmed] |
| Publicly documented order-deduplication rule | Attribuly Each order counted once; limited to Attribuly-managed or dedicated recovery flows | Customers.ai Not found in the public documentation reviewed[not publicly confirmed] |
How it works
- 1Shopper sessionsMost never resolve to a profile
- 2Native ESP trackingResolves a minority of sessions
- 3Capture + ReCaptureRecovers sessions native tracking misses
- 4Klaviyo eventsProduct Viewed, Collection Viewed, Added to Cart, Checkout Started
- 5Recovery flowServer-side, parallel to the native flow
- 6Attributed revenue7-day click-only, each order counted once
Switching from Customers.ai
- 1Inventory the Customers.ai-prefixed flows and Signal events currently in Klaviyo
- 2Rebuild recovery flows against Attribuly events
FAQ
Is Customers.ai a direct alternative to Attribuly?
They overlap on identifying anonymous visitors and triggering Klaviyo flows from recovered activity. Customers.ai frames the problem as Klaviyo’s native tracking window expiring on returning visitors, and prices against your total Klaviyo profile count. Attribuly is focused on Shopify and Klaviyo recovery workflows with documented revenue measurement, and prices against the estimated recovery opportunity.
What does Customers.ai cost?
Customers.ai publishes an entry price from $99 per month and a pricing calculator rather than fixed tiers. The billing basis is your total Klaviyo profile count, which their pricing page defines as every profile in the account including suppressed and unsubscribed ones. Contract duration and billing period are inputs to that calculator, so the quoted figure depends on both.
Why does the profile-count billing basis matter?
Most stores carry a large suppressed and unsubscribed segment that accumulates over years and can never be emailed again. When the billing basis is total profiles rather than active ones, that segment is part of what you pay for. It is worth checking your own suppressed count in Klaviyo before comparing quotes — the number is often larger than teams expect.
Does Customers.ai require changes to existing Klaviyo flows?
Yes, and to more than the clone. The setup documentation describes duplicating flows with a Customers.ai prefix, adjusting delays on the duplicate, and also editing your existing browse abandonment flow so contacts are not in both at once. Attribuly documents a comparable parallel server-side flow with a delay and conditional split.
Looking at other tools too?
All comparisons →See what your store is missing before you decide
Install on Shopify, connect Klaviyo, and measure recovered revenue against the same window and deduplication rule described above.
7 days or $1,000 in attributed recovered revenue, whichever comes first. Setup time is excluded.