Comparison
Attribuly vs Tie: pricing, Klaviyo recovery, and revenue measurement
Both platforms identify shoppers and activate behavioral data in Klaviyo. Attribuly focuses on dedicated recovery workflows, a documented attribution methodology, and pricing aligned with the estimated revenue-recovery opportunity. Tie resolves anonymous sessions into enriched Klaviyo profiles, sold as an annual credit contract.
- 1
Shopper sessions
Most never resolve to a profile
- 2
Native ESP tracking
Resolves a minority of sessions
- 3
Capture + ReCapture
Recovers sessions native tracking misses
- 4
Klaviyo events
Product Viewed, Collection Viewed, Added to Cart, Checkout Started
- 5
Recovery flow
Server-side, parallel to the native flow
- 6
Attributed revenue
7-day click-only, each order counted once
7 days or $1,000 in attributed recovered revenue, whichever comes first. Setup time is excluded.
Comparison scope
This page compares Attribuly Capture and ReCapture with Tie identity resolution and its Klaviyo integration. Tie prices in annual credit bundles, so the monthly figures below are an annual contract expressed per month rather than a cancellable monthly rate.
The 30-second version
Our assessment, based on publicly available product documentation.
Choose Attribuly when you prioritize
- You are not ready to commit to an annual contract with credits granted upfront
- You would rather price against the estimated recovery opportunity than against credits consumed
- You want a last-click window and one-order-once rule you can reconcile directly against Klaviyo
Choose Tie when you prioritize
- You want demographic and psychographic enrichment on each profile, not identity alone
- An annual commitment is fine and the credit maths works out cheaper at your volume
- You value their published rule that declines attribution when another tool identified the shopper first
Where they overlap
- Resolving anonymous sessions to a contactable Klaviyo profile
- Enriching existing Klaviyo profiles with website activity the ESP cannot see
- Triggering abandonment and re-engagement flows from recovered activity
- Publishing how attributed revenue is calculated
Based on the analyzed cohort in the Attribuly Shopper Identification Rate Benchmark. This was not a head-to-head test against any vendor named on this page.
Three differences that matter most
Monthly, not an annual credit contract
Attribuly bills monthly with no minimum term. Tie sells annual contracts with credits granted upfront, and its documented opt-out window is unavailable to customers who take the annual-payment discount.
Priced on recovery opportunity, not credits
Attribuly pricing is based on the estimated revenue-recovery opportunity. Tie is priced by credits, where one credit reveals or enriches one visitor, with per-credit overage beyond the annual allowance.
Both publish attribution — the models differ
Tie documents a sequential model that yields attribution when another tool identified the shopper within 3 days. Attribuly documents a 7-day click-only last-click window with each order counted once. Neither is strictly stricter; they answer different questions, and both are worth reading before comparing reported revenue.
Commercial terms
TTM GMV is an input to the estimate, not the billed quantity
A credit covers a unique visitor for the month regardless of return visits
Annual contract in all cases; overage runs $0.05, $0.04 and $0.03 per credit by tier
No opt-out window is listed for Enterprise, and opt-out is unavailable on the annual payment plan
Taking the 25% annual-payment discount removes the opt-out window
Allowances are annual rather than monthly; no statement was found about credits surviving past the term
Want your own number? The pricing calculator estimates the recovery opportunity for your store.
Estimate your recoveryThe recovery chain
We compare identity tools on the full path from a missed shopper to measurable revenue. Most tools in this category cover part of it — the differences are in how far each one goes and how the result is measured.
Documented as website activity driving browse and abandonment flows; individual Klaviyo metric names were not found
Their 3-day rule governs which tool claims attribution, not which tool sends the message
Switching from Tie
Tie and Attribuly solve a similar problem and both publish their attribution method, so the decision usually turns on contract shape and unit economics rather than capability. Tie is an annual credit contract with upfront allowances and per-credit overage; Attribuly bills monthly against the estimated recovery opportunity. Because attributed-revenue figures are calculated differently on each side, compare the definitions before comparing the numbers. Migration effort depends on the store’s existing setup.
- 1Check where you are in the annual term and whether the opt-out window is still open
- 2Read both attribution definitions before comparing reported revenue side by side
- 3Rebuild recovery flows against Attribuly events and add duplicate-send controls
- 4Compare 30–90 days of identified shoppers, attributable flow revenue and total cost including overage
Attribuly vs Tie FAQ
Is Tie a direct alternative to Attribuly?
Tie is the closest comparison in this set. Both sit between Shopify and Klaviyo, both create and enrich profiles from anonymous sessions, and both publish how attributed revenue is calculated. The real differences are commercial: Tie sells annual credit contracts, Attribuly bills monthly against the estimated recovery opportunity.
What does Tie cost?
Tie publishes three tiers — $499, $1,499 and $2,499 per month for 300K, 1.2M and 3M credits a year, dropping to $375, $1,125 and $1,875 if you pay annually. All tiers are annual contracts with credits granted upfront. One credit reveals or enriches one visitor, and covers that visitor for the whole month. Overage runs $0.05, $0.04 or $0.03 per credit by tier.
What is the catch with Tie’s opt-out period?
Not a catch so much as a trade-off worth seeing before you sign. Tie offers a 180-day opt-out on Starter and 90 days on Growth to exit the remaining annual term for any reason. But their FAQ states that opt-out periods are unavailable to clients on an annual payment plan — so taking the 25% discount means giving up the exit. No opt-out window is listed for Enterprise.
How does Tie’s attribution compare with Attribuly’s?
Both are published, which is not true of most tools in this category. Tie uses a sequential model: they decline attribution if another tool identified the shopper within 3 days and emailed them, and they exclude same-session form fills and purchases with no email engagement. Attribuly uses a 7-day click-only last-click window with each order counted once. They are different constructs, so a like-for-like revenue comparison needs both definitions in hand.
Looking at other tools too?
All comparisons →- Attribuly vs DigiohOnsite quizzes and pop-ups with identity recovery; Klaviyo events are a paid add-on.
- Attribuly vs WunderkindEnterprise identity network sold by quote, with no published pricing or contract terms.
- Attribuly vs OpensendUsage-based identity across email, SMS and direct mail, billed per delivered identity.
- Attribuly vs Retention.comEmail-based retargeting at $0.15 per email with no contract, delivered once a day.
See what your store is missing before you decide
Install on Shopify, connect Klaviyo, and measure recovered revenue against the same window and deduplication rule described above.
7 days or $1,000 in attributed recovered revenue, whichever comes first.
Sources and verification methodology(7 sources, verified August 7, 2026)
Tie
- 2. Pricing | Tie (formerly Revenue Roll) — Plan prices, credit allowances, the annual contract, the annual-payment discount, overage rates, and what consumes a credit. Verified 2026-08-07.
- 4. Klaviyo + Tie Integration | Tie — Profile creation and enrichment in Klaviyo, flow activation, and data-refresh cadence. Verified 2026-08-07.
- 7. Tie Attribution Update: Enhanced Klaviyo Revenue Attribution | Tie — The published attribution model, the 3-day competing-tool exclusion, and the order-credit and deduplication conditions. Verified 2026-08-07.
Attribuly
- 1. Retention Revenue OS Pricing | Attribuly — Billing basis, published price range, trial terms, billing cadence, attribution window, and the order-deduplication rule. Verified 2026-08-07.
- 3. What Is ReCapture? | Attribuly — Reconnection of existing Klaviyo profiles. Verified 2026-08-07.
- 5. Klaviyo Integration | Attribuly — Identification of net-new anonymous visitors and the Klaviyo sync. Verified 2026-08-07.
- 6. Getting started with Klaviyo | Attribuly Help Center — Klaviyo flow setup, the four recovery events sent, and duplicate-send prevention. Verified 2026-08-07.
Pricing may vary by traffic, usage, contract term, configuration, and negotiated agreements. Vendor performance claims are presented as vendor-stated claims and are not independently verified.
All prices are shown in USD unless otherwise stated. All trademarks belong to their respective owners. Attribuly is not affiliated with or endorsed by the compared vendors.