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Alex Li

As the Founder and CEO of Attribuly, I lead our mission to revolutionize data analytics for eCommerce brands. With over three years of experience in software and eCommerce, I focus on leveraging Shopify and product management expertise to develop innovative solutions that simplify user behavior analysis and enhance marketing effectiveness, especially in the evolving landscape of privacy policies and AI. Attribuly aims to empower eCommerce merchants with tools for clearer data insights and smarter growth strategies. Through practical solutions and data-driven approaches, we strive to help brands make informed decisions that drive sustainable growth. My commitment is to create products that deliver exceptional value while addressing the unique needs of eCommerce businesses.

Articles by Alex Li

How to Send Shopify Purchase Events to GA4 (2026)

How to Send Shopify Purchase Events to GA4 (2026)

Implementation-ready guide to send server-side Shopify purchase events to GA4 via Measurement Protocol—covers measurement_id, api_secret, client_id extraction, and transaction_id dedup.

32 min read
Complete Guide: Connect Shopify to Looker Studio

Complete Guide: Connect Shopify to Looker Studio

Complete, step-by-step guide to connect Shopify to Looker Studio—choose the right route, reconcile data discrepancies, and build reliable ecommerce dashboards. Start now.

39 min read
Klaviyo Win-Back Flow Best Practices

Klaviyo Win-Back Flow Best Practices

Practical Klaviyo win-back flow guide for e-commerce teams: timing, segmentation, templates, incentive math, A/B tests and KPIs to recover lapsed customers.

32 min read
Ultimate Guide: Klaviyo Flows for Shopify

Ultimate Guide: Klaviyo Flows for Shopify

Set up and optimize Klaviyo flows for Shopify with revenue-focused blueprints, 2026 benchmarks, QA checklists, and SMS guardrails—start improving revenue today.

31 min read

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