New Metric: Click Conversion Rate

We’ve added a new metric, Click Conversion Rate, to help you better understand how efficiently ad clicks turn into conversions.

Click Conversion Rate is calculated as:

Conversions / Clicks × 100%

Previously, clicks and conversions were available as separate metrics, but it was harder to quickly evaluate how effectively clicks were turning into conversions. This new metric makes it easier to compare performance across campaigns, ad sets, ads, and other attribution breakdowns.

You can view Click Conversion Rate in both All Attribution and Ads Attribution reports. Open either report and check the Click conversion rate column in the data table. If the column is not visible, update your table column settings to include Click conversion rate.