New Integration – Awin Affiliate Marketing Channel Now Supported

🚀 Overview Attribuly now officially supports integration with Awin, a leading affiliate marketing network. This update enables DTC brands to seamlessly ingest Awin performance data into Attribuly’s full-funnel attribution system, delivering a more complete view of cross-channel marketing effectiveness and true ROI.

✨ Key Features Automated Data Sync: After authorization, Attribuly automatically pulls core Awin metrics—including campaigns, publishers (affiliates), clicks, and commission data. Attribution Integration: Conversions from Awin are included in Attribuly’s multi-touch attribution models (e.g., first-click, last-click, linear, position), enabling accurate assessment of affiliate marketing’s role in the customer journey. Unified Reporting: Awin performance appears alongside other channels (e.g., Meta, Google Ads) in Attribuly dashboards, enabling cross-channel comparison and data-driven budget reallocation. Serveer-side tracking: Configure the conversion feed to post back conversion data to Awin. This allows Awin to validate commissions based on real checkout events.