📣 Introducing: New Customer CPA (NC CPA) Benchmarks — Free for All Merchants
🎁 : All Benchmark metrics (NC CPA today, and every metric we add next) are 100% free forever for every merchant on Attribuly — no paid plan required.
What's launching today: New Customer CPA Benchmark
How NC CPA is calculated
- ✅ Only FIRST purchases count. Not repeat orders — because that's what "customer acquisition cost" actually means.
- ✅ Attributed using Attribuly Full Impact model. 30-day click window + 1-day view window with a balanced 40/40/20 position weighting (first/last/middle). The same calculation our recommendations engine uses.
- ✅ Advertising spend only. Pure media cost from Google / Meta / TikTok / Bing. Affiliate payouts excluded — keeping it directly comparable across stores.
- ✅ 28-day rolling window. Anchored on your order date, so the number answers the question: What did I pay to buy new customers in the last 28 days?
- ✅ Cancelled / fully-refunded orders removed. But partial refunds, offline orders, and test orders are still included (loose filter — no phantom NC CPA drops).
What you'll see on your dashboard
| Home → Benchmarks section | Your NC CPA vs peer P50, with a gradient bar showing Top 25% / Middle 50% / Bottom 25% ranges. One glance tells you if you're competitive. |
| Benchmarks detail page (click View full comparison) | 6 metric cards (NC CPA, CPA, CPC, ROAS, CVR, MER) side-by-side, plus Google / Meta / TikTok / Bing per-channel breakdowns. |
| Future: Recommendations cards | Upcoming evidence rows will surface NC CPA benchmarks when we flag your spend structure (e.g. "Your Brand Search NC CPA is 36% below peer median — this is a well-tuned budget.") |
🗺️ Coming Soon: More Benchmark Metrics (all free)
This is just the beginning. Over the next 8 weeks we're shipping these — on the house:
| NC CPA ✅ Released | "What should I pay for a new customer?" | Today |
| CPA (total conversions) | "What's my blended cost per action, compared to similar stores?" | Next 2 weeks |
| CPC | "Am I overpaying per click on Google vs peers?" | Next 2 weeks |
| Blended ROAS | "Is my $1 of ad spend turning into more or less revenue than the competition?" | Month 2 |
| CVR (Conversion Rate) | "Should I fix my ads first, or my landing page?" | Month 2 |
| MER (Marketing Efficiency Ratio) | "What % of my revenue is going out the door as ad spend?" | Month 3 |
| Secret metric 7 🤫 | Ask us in-app! Feedback from merchants shapes this column. | Month 3 |
How to see yours — right now
- Go to Home → scroll down to the Benchmarks card (just below Business Performance Summary).
- Connect Shopify + at least one Ads integration (Google / Meta / TikTok / Bing) if you haven't already. Takes ~30 seconds.
- Your NC CPA card loads instantly. Click View full comparison to open the full Benchmarks page.
🔒 Your data never leaves the pool individually. Every benchmark number is aggregated and anonymized — other merchants never see your store, and you never see theirs. It's a one-way mirror: everyone gets the market-level truth, nobody gets anyone's private numbers.