Google Enhanced Conversions Updates

If you've recently seen changes to Google ads and seen goals suggesting optimizing Enhanced Conversions, you've come to the right place.

In the past, Google required the first-party data from Enhanced Conversion to have the GCLID. With the link tracking protection from IOS26 actively removing these ad-marking parameters, attributions in the Apple ecosystem became less reliable.

Attribuly now support successful uploads even without GCLID!