Enhanced All Channel Attribution Comparison Tools

All Channel Attribution (our tool that maps which ads actually lead to orders, so you can avoid wasted spend on low-impact campaigns) now lets you select a "Compare to" filter with three new options:

• Last period: Instantly stack your current attribution metrics (like ad-driven order share or cost per converted click) against the previous reporting cycle (e.g., this week vs. last week).
• Last year: Compare current performance to the same time frame 12 months prior to account for seasonal trends (e.g., January 2026 vs. January 2025). This helps you separate temporary spikes (like a one-off sale) from long-term improvements in your ad strategy—critical for justifying budget reallocations.
• Last year - Match same day: Align current daily performance with the exact corresponding day in the previous year (e.g., January 20, 2026 vs. January 20, 2025) to eliminate bias from weekday/weekend fluctuations. For busy team leads, this cuts down on time spent adjusting for calendar quirks when evaluating annual campaign growth.