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Added Sign up event to Facebook destination for full-funnel tracking.

Details:

  • The Sign up event is now included in the Facebook destination, supporting both Server-side (CAPI) and Browser-side (Pixel) tracking.
  • This complements existing events such as Page Viewed, Product Viewed, Added to Cart, Checkout Started, Payment Submitted, and Checkout Completed.
  • With this update, user registration actions can be captured and attributed more accurately, providing a complete view of the user journey.

Impact:

  • Improved visibility into new user registration events.
  • Enhanced tracking for full-funnel conversion analysis.
  • Enables better attribution and campaign performance measurement across channels. image

Original entry