Insights and tactics to recover revenue, grow audiences, and measure what matters.
Why Meta and TikTok counts differ from Shopify — diagnose windows, UTMs, and server-side gaps and reconcile with a 7-day click / 1-day view Purchase baseline.
Attribuly vs Segment+GA4 and top Shopify attribution tools (2026) — compare CAPI match, server vs browser capture, identity stitching to pick the right tool.
Practical checklist for First‑party data on Shopify: consent storage (Shopify Customer Privacy API), SHA‑256 hashed emails, GA4 Consent Mode, Meta CAPI, retention & DPA review.
Step-by-step 30-day pilot to validate multi-touch attribution: dual-run client vs server, event mapping for Meta/TikTok/Google, ROAS readouts, and success thresholds.
2026 comparison: Multi-touch vs last-click accuracy for DTC brands using Conversion Lift validation. See cohort-by-cohort results, vendor playbooks, and decision tips.
Compare last-click, first-click, linear, time-decay & data-driven attribution models for apparel. See how cohort splits reshape ROAS in 2026 with real examples.
Learn server-side tracking on Shopify Plus with Checkout Extensibility and Meta CAPI—code-free, step-by-step setup, improved attribution, and privacy-first QA.
