See your true ROAS in ChatGPT.
Ask “yesterday's ROAS by channel” in plain English. Get true ROAS, ncROAS, and profit across Meta, Google, TikTok — powered by Attribuly first-party attribution.
Free to try · Works with any Shopify store · No install required
Want to preview? Try the GPT (requires Attribuly) →
Trusted by 20,000+ brands
Works with your existing stack
One chat. Every channel. No spreadsheets, no copy-paste, no guessing.
Platform ROAS lies
Meta says 5.1× ROAS. Your bank says 2.3×. Which is right?
Three reasons your ad-platform reports look better than reality.
View-through inflation
Platforms count impressions as conversions, even when no one clicked.
Cross-device double-counting
A single user touching your ad on phone + laptop becomes two attributed conversions.
Self-attribution bias
Every platform claims credit for the same sale. Sum of platform-reported revenue > your actual revenue.
Every metric ad platforms hide
ncROAS, profit, customer journeys — the numbers that actually run a DTC business.
True ROAS
First-party deduplicated, not platform self-reported. The number that matches your bank.
You ask
“What's my true ROAS by channel this week?”
ncROAS
Revenue from new customers only. Separates real growth from repeat-customer noise.
You ask
“Which campaigns drive the best ncROAS?”
Actual profit
After COGS, shipping, and ad spend. Not just revenue — the bottom line.
You ask
“What's my profit margin by channel this month?”
Cross-channel view
Meta, Google, TikTok, Email, Organic — all in one conversation, deduplicated.
You ask
“Compare Meta vs Google performance last 30 days”
Ad-level deep dive
Drill from channel to campaign to ad set to individual creative — without switching tabs.
You ask
“Show me my top 5 losing Meta ads”
Customer journeys
Trace the full path by Shopify order ID — every touchpoint, every channel.
You ask
“Show the customer journey for order #12345”
Ask anything. Click to try it in ChatGPT.
Real questions DTC marketers ask every day — now answered in seconds.
You ask
Why did revenue drop today?
Shows spend, revenue, AOV, sessions by channel, and likely causes.
You ask
Where are my funnel bottlenecks?
Surfaces weak conversion stages and likely friction points.
You ask
What's the real performance by channel?
Compares attributed revenue, spend, ROAS, and MER across all channels.
You ask
Which campaigns are wasting budget?
Highlights high-spend, low-return campaigns with suggested actions.
More questions to try
“Find my best ncROAS campaigns”
Ranks campaigns by new-customer ROAS, separating real growth from repeat revenue.
“What's my profit margin this month?”
Real bottom line — revenue minus COGS, shipping, and ad spend.
“Show customer journey for order #12345”
Traces every touchpoint by Shopify order ID — first to last.
“Why is my MER dropping this week?”
Pinpoints which channels caused MER decline week-over-week.
What ad platforms show vs what Attribuly shows
Same store. Same time period. Wildly different numbers.
Ad platforms
Inflated (view-through counted)
Attribuly
First-party deduplicated
Platforms self-attribute the same sale across channels
Ad platforms
Not available
Attribuly
New-customer revenue only
Separates real growth from repeat-customer revenue
Ad platforms
Not available
Attribuly
After COGS + shipping + spend
Revenue ≠ profit. The bottom line is what matters.
Ad platforms
Not available
Attribuly
Cohort-tracked across orders
Full lifetime view, not just the first transaction
Ad platforms
Platform default (7-28d)
Attribuly
Configurable, model-agnostic
Honest comparison across channels — not vendor-locked
How to get started
From zero to “ChatGPT, what should I do with my ad budget?” in four steps.
Connect accounts
- ✓Connect in a few clicks
- ✓Select customer stores
- ✓Add true attribution
Connect Attribuly API
- ✓Copy your API key from the Attribuly dashboard
- ✓Paste it into the ChatGPT GPT settings
- ✓Your store data is now available inside ChatGPT
Connector name
AttribulyMCP URL
https://data.api.attribuly.com/mcp
Install the GPT
- ✓Open the ChatGPT GPT Store
- ✓Search "Attribuly Marketing Analyst Pro"
- ✓Start chatting instantly — no setup required
Analyze your marketing
- ✓Ask about ROAS, ad spend, and attribution in plain language
- ✓Get actionable budget reallocation recommendations
- ✓Monitor performance across all channels in one conversation
Ready?
Connect your accounts — under 2 minutes.
Free for all Attribuly customers. No credit card required.
Connect nowFrequently asked questions
Stop guessing which ads actually make money.
Connect Shopify and your ad channels, then ask ChatGPT for true ROAS, ncROAS, and profit — backed by Attribuly first-party attribution.
Free · No credit card · Read-only access