As the Founder and CEO of Attribuly, I lead our mission to revolutionize data analytics for eCommerce brands. With over three years of experience in software and eCommerce, I focus on leveraging Shopify and product management expertise to develop innovative solutions that simplify user behavior analysis and enhance marketing effectiveness, especially in the evolving landscape of privacy policies and AI. Attribuly aims to empower eCommerce merchants with tools for clearer data insights and smarter growth strategies. Through practical solutions and data-driven approaches, we strive to help brands make informed decisions that drive sustainable growth. My commitment is to create products that deliver exceptional value while addressing the unique needs of eCommerce businesses.
Channel-specific daily/weekly caps, recency tiers, fatigue signals, and alert rules for ecommerce retargeting—practical benchmarks for DTC paid-media and growth teams.
Customer journey retargeting: stage-specific orchestration for ecommerce with incrementality testing, server-side tracking and LTV optimization.
Practical quick‑wins checklist to fix Meta CAPI/sGTM tracking, event deduplication, and EMQ — designed to lift purchase conversion rate from Facebook to Shopify.
Step-by-step guide to implement Shopify server-side tracking with deterministic dedupe (event_id, order_id) to improve attribution accuracy and ROAS.
Practical checklist to reconcile Shopify net revenue with ad platform-reported revenue: month‑end audit steps, refund & subscription rules, cohorting, and Meta CAPI dedup.
Step-by-step playbook to find and fix Shopify Meta Pixel + Conversions API purchase undercounting—browser/server parity, event_id dedup, Shop Pay fixes, and validation checks.
Comprehensive CDP-led guide to unify Email, SMS, and Shopify DPA retargeting—server-side tracking, de-duplication, playbooks, and launch templates to boost incremental ROAS.
Step-by-step Shopify playbook to launch Dynamic Product Ads for cart abandoners: feed hygiene, audience recipes, creative tests, CRM dedup, and prove incremental iROAS.
Step-by-step guide to validate multi-touch attribution vs Shapley models using 90-day cross-device data, cohort iROAS tests, server-side + CAPI dedup, and export audits.
Downloadable checklist: paid‑social UTM naming, GA4 event requirements, click‑ID persistence, and Klaviyo flow crediting — practical steps to unify ROAS across Meta, TikTok, and Google.
Plain-English beginner guide to server-side tracking for e-commerce—understand Meta CAPI, Google Enhanced Conversions, and a Shopify+Klaviyo walkthrough to recover abandoned carts.
Comprehensive ultimate guide to multi-touch attribution for short-form ads—compare linear, time-decay, position-based, and Shapley with Shopify + GA4 examples. Read now.
