Free report · 20 pages
2026 Shopper Identification Rate Benchmark
The missing metric behind email revenue.
Native tracking identifies just 9.03% of the shoppers behind product view, cart, and checkout events. Everything above that line is your identity gap — and it is why abandonment flows fire at a fraction of the audience they should.
- 9.03%
- identified natively
- +50.1%
- more shoppers reachable
- +$97,280
- average revenue lift
What's inside
- The identification rate benchmark by store size and by industry — and where your store is likely to sit.
- Where the gap opens up across product view, cart, and checkout events.
- What lifting the rate is actually worth once it reaches your email flows.
- Methodology: 400 Shopify brands running Klaviyo and Omnisend.
See your own identification rate
The benchmark tells you where the market sits. Installing Attribuly tells you where you sit — free, and without touching your theme code.
Install Free on Shopify