Insights and tactics to recover revenue, grow audiences, and measure what matters.
Step-by-step POC playbook to quantify server-side events ROAS lift: set iROAS as the KPI, run a device-based holdout, instrument Meta CAPI, TikTok Events API, and Google EC, and monitor daily.
Shopify server-side tracking — Build vs Buy comparison (2026). Compare 12–24 month TCO, timelines, compliance, portability and vendor pros/cons (Attribuly, Littledata, Segment).
Step-by-step guide to Shopify server-side tracking: map events, set dedup rules, hash identifiers, and run a 30-day POC to measure CPA/ROAS lift.
A practical beginner’s guide to Shopify cross-device tracking — understand cookie changes, first-party identity, and server-side fixes to restore measurement.
Practical 2026 playbook for e‑commerce engineers to preserve conversions under iOS 26 LTP — EC, server‑side CAPI, ghost‑GCLID mirroring and first‑party ID graphs.
Comprehensive guide on Shopify attribution accuracy iOS 17—diagnostics, pre/post ROAS benchmarks, deterministic vs modeled ratios, and privacy-safe fixes. Read now.
GA4 vs Attribuly — compare multi-touch attribution models, lookback windows (7C vs 7C/1V), view-through handling and validation to pick the right Shopify DTC approach.
Practical checklist for First‑party data on Shopify: consent storage (Shopify Customer Privacy API), SHA‑256 hashed emails, GA4 Consent Mode, Meta CAPI, retention & DPA review.
Step-by-step 30-day pilot to validate multi-touch attribution: dual-run client vs server, event mapping for Meta/TikTok/Google, ROAS readouts, and success thresholds.
