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Case study

Turn anonymous traffic into reachable revenue — without relying on paid social.

A leading consumer healthcare DTC brand faced category policy restrictions on certain paid social platforms (e.g. Meta). With search as a primary growth channel, losing anonymous high-intent visitors meant losing real money. Attribuly Capture turned that leakage into a repeatable recovery loop.

Capture ROI
Verified
8+

Incremental revenue from recovered visitors compared to Capture cost.

Focus: high-intent sessions
Email capture lift
Enriched vs self-subscribed
41×

More leads collected via Capture than passive website subscription.

High-intent emails
Identified
20,000+

Enriched emails from sessions with strong purchase intent signals.

Key signals
Time on siteProduct viewsAdd to cartCheckout intentComparison behavior
Company snapshot

A leading consumer healthcare DTC brand

The brand competes in a higher-consideration category with a longer decision cycle. Search is the growth engine, and the economics are driven by what happens after the first click.

North America · Search-led acquisition
Context
  • Higher AOV and longer consideration amplify the cost of losing high-intent visitors.
  • Search ads drive steady demand, but most sessions don’t convert on the first visit.
  • Category policies restrict certain paid social placements, making owned channels (email) and remarketing even more important.
Stack
Storefront
Shopify
Email
Klaviyo
Acquisition
Google / Bing
Remarketing
Google Ads
Goal: convert anonymous demand into a durable, reachable audience asset.
The challenge

Search demand was there. Reachability wasn’t.

When most conversions happen after the first visit, anonymous sessions become the biggest hidden leak.

Anonymous visitors disappear

High-intent shoppers came from search, compared options, and took key actions—then left with no way to follow up.

Abandonment can’t be recovered

Without an identified email, cart and checkout abandonment flows couldn’t trigger in Klaviyo—leaving revenue on the table.

Remarketing audience stays thin

Search spend created demand, but the brand couldn’t reliably build remarketing pools to compound performance over time.

The solution

Capture builds a recovery loop from anonymous intent.

The goal wasn’t to collect more emails. It was to identify the right visitors, activate them across owned channels, and compound the value of search traffic.

Explore Capture
Identify

Detect high-intent sessions

Capture recognizes purchase intent from behavior signals like time on site, product comparisons, add-to-cart, and checkout intent.

Activate

Sync to Klaviyo automatically

Identified emails flow into Klaviyo lists and segments to power abandonment recovery and nurture sequences.

Convert

Recover abandonment at scale

Instead of losing sessions forever, the team turns abandoned intent into a measurable, repeatable revenue stream.

Compound

Build remarketing audiences

Capture also syncs audiences to Google Ads so search clicks keep paying back beyond the first session.

Integrations
Klaviyo
Google Ads
Shopify

Capture syncs enriched emails and audiences automatically, so the team can focus on recovery strategy instead of manual exports.

What changed
Anonymous visits became reachable audiences.
Recovery flows ran continuously in Klaviyo.
Search clicks kept paying back via remarketing.
Implementation

A simple workflow, executed consistently.

The project didn’t require a long integration phase. The impact came from capturing intent, syncing it instantly, and letting recovery run daily.

Always-on automation
Playbook
Select intent signals that map to purchase likelihood
Push leads into Klaviyo segments automatically
Run abandonment + nurture sequences continuously
Sync audiences into Google Ads for remarketing
1

Define high-intent signals

The team aligned on behavior that correlates with purchase intent: longer sessions, product comparisons, add-to-cart, and checkout initiation.

2

Auto-sync enriched emails to Klaviyo

Capture continuously enriched and synced emails into Klaviyo segments, enabling abandoned cart recovery and longer nurture sequences.

3

Launch recovery & nurture flows

Instead of relying on passive sign-up forms, the brand built automated flows that meet buyers where they are in the consideration cycle.

4

Build remarketing audiences in Google Ads

Audiences were synced to Google Ads to extend the value of search clicks and lift efficiency across the funnel.

Results

Revenue that used to vanish became measurable.

Capture didn’t just grow the email list. It created an audience asset that keeps compounding search investment over time.

Measurement note
Aggregated from Attribuly and customer backend reporting.
Capture ROI
8+

Incremental revenue returned vs Capture subscription cost.

Signal qualityHigh
Lead capture lift
41×

Enriched emails collected compared to passive self-subscription.

Signal qualityHigh
High-intent emails
20,000+

Identified from sessions with strong intent signals.

Signal qualityHigh
Less waste, more compounding
When you can re-engage anonymous demand, search spend stops being a one-shot bet.
Email flows run on real intent
Abandonment and nurture sequences become materially stronger once the visitor is identifiable.
Remarketing pools stay fresh
Audiences sync automatically into Google Ads, keeping retargeting reach durable.
Proof

A Shopify App Store review.

A real customer note from the Shopify App Store.

Shopify App Store review
“Attribuly helped us capture far more high-intent emails than our website opt-ins—and the ROI has been consistently strong. Highly recommended.”
5.0 / 5
Verified Shopify merchant
Review source: Shopify App Store · May 24, 2026 · United States
Next step

Make anonymous demand measurable.

Capture turns high-intent sessions into reachable audiences—so search traffic keeps paying back after the first click.

What you get
High-intent email enrichment
Klaviyo segments for recovery flows
Google Ads remarketing audiences
Clear, attributable ROI reporting
Best for search-led teams
Especially when category policies limit paid social, and every click needs a longer payback window.