More revenue from every marketing dollar
Hi there,
Today, we’d like to share a customer story from Brand T, a global consumer electronics accessories brand with many of its core products priced around $50–80. Brand T has been working with Attribuly for over a year.
As Brand T expanded across Meta, Google, TikTok, YouTube, and other channels, two challenges became increasingly important: understanding what was actually driving sales, and getting more value from the shoppers they had already acquired.
Understanding what actually drives sales
Brand T was getting different answers from different platforms. Meta and Google could both claim the same conversion, GA4 was missing significant data, and a large share of traffic appeared as “Direct,” making it difficult to trace where customers actually came from.
With Attribuly’s AI Full Impact Attribution, Brand T can see how different touchpoints—from paid ads to TikTok videos and YouTube views—contribute to each purchase. Server-side tracking also fills in data lost to browser and privacy restrictions, giving the team a more complete and reliable view of marketing performance.
Recovering more value from existing traffic
Attribution solved one part of the problem. But Brand T also found that much of the traffic they had already paid for was difficult to reach again. Most visitors remained anonymous, while some known shoppers’ onsite behaviors were not properly connected to their Klaviyo profiles. As a result, many high-intent shoppers who abandoned their carts never received their recovery emails.
Attribuly Capture identifies more anonymous visitors and turns them into reachable audiences for email and remarketing. ReCapture reconnects missed shopper activity with known Klaviyo profiles, helping more shoppers enter the abandonment flows Brand T already has in place.
The results
98%+ data accuracy · 2x+ larger retargeting audiences · 3x email-list growth
ReCapture also expanded the audience entering Klaviyo flows, with the case reporting an estimated 3x growth in email marketing revenue.
The biggest takeaway from Brand T isn’t simply that they got better attribution. They can now see more clearly what is driving sales, recover more shoppers who were previously missed, and get more value from the traffic they’re already paying for.
Wondering where your biggest gaps are? Book a demo with our team. We’ll take a look at your current setup, identify where you may be losing visibility or customers, and show you how Attribuly can help.
Cheers,
Alex Liju
Founder of Attribuly