Amazon DSP + AttribulyIntegration
Identify Amazon DSP traffic by adding att_source=amazon plus your standard UTM parameters to landing URLs. No complex API integration required.
Why Set Up Amazon DSP in Attribuly?
Get Amazon DSP traffic classified correctly without turning this into a heavy integration project.
Amazon DSP can be recognized from landing-page parameters, so your team can launch without waiting for a custom integration.
Attribuly classifies Amazon DSP traffic into its default channel group when att_source=amazon is present.
Keep your standard UTM parameters to analyze campaign, creative, and placement performance in reports.
Media teams only need to update final URLs or templates in Amazon DSP to start passing the required tracking parameters.
For Amazon CTV view-through attribution, our team can help design a custom measurement workflow beyond standard click tracking.
If your team wants validation or implementation help, you can book time with Attribuly directly from this page.
How to Set Up Amazon DSP Tracking
This setup is mostly about landing URL hygiene, not an API connection.
Traffic source parameter
Add att_source=amazon to Amazon DSP URLs
Attribuly uses att_source=amazon as the default identification rule for Amazon DSP in channel grouping.
- Append att_source=amazon to landing URLs
- Set it at the ad, creative, or template level
- Keep the parameter consistent across campaigns
UTM structure
Keep your standard UTM parameters
Use your usual UTM structure so reports stay readable by campaign, ad set, creative, or initiative.
- Keep utm_source, utm_medium, and utm_campaign
- Add utm_content or utm_term when useful
- Use a naming convention your team already understands
Reporting validation
Validate traffic in Attribuly reports
Once traffic starts arriving with the correct parameters, Amazon DSP will be grouped correctly and can be analyzed with the rest of your channels.
- Confirm Amazon DSP appears in channel reporting
- Review campaign performance using UTMs
- Use support if you want help validating setup
Example URL
You can use a structure like this in Amazon DSP final URLs or tracking templates:
https://yourstore.com/products/example?att_source=amazon&utm_source=amazon_dsp&utm_medium=paid&utm_campaign=spring_launch&utm_content=video_aNeed Amazon CTV View-Through Attribution?
Standard Amazon DSP URL parameters cover click-based identification. If you want Amazon CTV view-through attribution, talk with us so we can design the right measurement approach for your setup.