How Brand T went from hesitant budgets to confident scaling
Accurate, privacy-resilient attribution turns fragmented signals into real growth.
Overview
Brand T is a leading global 3C consumer electronics accessories brand with a strong DTC presence. As the brand scaled across multiple paid channels, fragmented and unreliable attribution data made it difficult to understand which campaigns truly drove revenue—prompting the need for a more accurate, privacy-resilient measurement solution.
How Brand T went from
hesitant budgets to confident scaling
Ads were running and conversions were coming in—but without trusted data, the team didn’t dare to scale.
Channel performance as a “black box”
Reported data from ad platforms was duplicated and unclear, making true drivers of sales hard to identify.
GA4 data distortion
Privacy changes caused severe tracking loss—often below 50% accuracy—undermining decision-making.
The “Direct traffic” mystery
A large portion of traffic appeared as Direct with no source attribution, hiding real performance.
Wasted anonymous traffic
Most visitors stayed anonymous and couldn’t be nurtured or re-engaged—leading to missed growth.
Our solution
We started by fixing attribution, then rebuilt the data foundation for anonymous identification and activation.
Accurate multi-touch attribution
Unifies cross-platform data to clearly quantify how each marketing touchpoint (e.g. TikTok video views) drives purchases.
High-precision server-side tracking
Bypasses browser and privacy limits through server-side, first-party data—recovering lost iOS conversion signals.
Full customer journey analysis
Restore anonymous traffic paths and correctly attribute “Direct” conversions to their true marketing origins.
Identify and activate anonymous visitors
Recover identities, enrich audiences, and re-engage high-intent shoppers without relying on forms or logins.
Measurable results
Verified attribution and privacy-resilient measurement rebuilt Brand T’s decision-making foundation.
Case takeaways
For mature DTC brands with multiple channels and high AOV, breaking growth plateaus depends on one critical factor: accurate, complete, and actionable data.
Attribuly acts as a central data hub—not only resolving immediate attribution chaos, but also helping brands build future-proof data assets and continuous optimization capabilities.
With Attribuly, every dollar of marketing spend can be measured, every user interaction can be tracked, and every insight can be turned into real growth.
Build a single source of truth and grow revenue.
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