Unlock the full power of your email marketing campaigns by leveraging first-party pixel data within Klaviyo.
Imagine the following scenario:
You might expect your Klaviyo abandoned cart flow to help recover these users. However, unfortunately, on iOS or other Safari browsers, the Klaviyo cookie may be cleared or blocked by ad blockers (there are over 300 million Safari users in the U.S., which is more than half of the entire U.S. population!). This results in the cart flow's inability to accurately identify these users and trigger abandoned cart flow.
This is why you need Attribuly Conversion Feed. It utilizes first-party pixel data to identify those potential customers who would otherwise be forgotten.
First-party pixel data is information collected directly from your website by a pixel that you own and manage. Unlike third-party data, which is gathered by an external entity, first-party data is controlled by you, ensuring higher accuracy and reliability. This data can include user behavior, such as page views, clicks, and purchase history.
Attribuly possesses the complete journey of users from ad click to purchase and has cross-device and cross-channel identity resolution capabilities. This allows for better identification of user profiles during key events like adding to cart. That's the superpower of first-party pixel data!
Attribuly's first-party pixel data can significantly enhance Klaviyo's capabilities by filling the gaps left by the default web pixel. By leveraging Attribuly's identity resolution technique and connecting more enriched events back to existing Klaviyo profiles, you can gain a more comprehensive view of your users' behaviors and preferences.
This enriched data allows you to create more effective email marketing flows, such as 'Abandon Browse' and 'Abandon Cart' emails, which target users who might have otherwise slipped through the cracks. As a result, you can capture more revenue and optimize your email marketing strategies. According to our projections, you may see an increase of 50% or more in revenue compared to your current abandoned cart recovery emails.
To implement first-party pixel data in your Klaviyo strategy, you need to integrate Attribuly's Conversion Feed. This involves setting up Attribuly's first-party pixel on your website and configuring it to send event data to Klaviyo via the Events API.
Once integrated, you can start using the custom events generated by Attribuly to set up additional flows in Klaviyo. You may wait aournd 2 weeks to let Attribuly collect enough customer data. The longer the more verified customers can be sent to Klaviyo.
There are 4 events enriched by Attribuly
If you are a Klaviyo user, please contact us for a pilot project. The higher AOV your products are, the higher the additional revenue generated by Klaviyo is expected.