New Customer CPA shows how much paid advertising spend it takes to acquire one new customer.
Is your New Customer CPA higher than other stores like yours?
Compare your New Customer CPA with stores in a similar AOV range, and see how you perform across different ad channels.
Based on data from 400+ ecommerce stores.
New Customer CPA
$148
28% above the similar-store median
P50 · $115.63
$115.63.
Your store
Lower costMiddle 50%Higher cost
Higher cost than 84% of similar stores
Example only. Your result is calculated after you connect your ad accounts.
What do stores with your similar AOV pay to acquire a new customer?
Choose your average order value to see the NC-CPA range for comparable stores.
$55–$130 AOV
Select your AOV to see the NC-CPA distribution for stores like yours.
P10$9.35
P25$17.54
P50$34.95
P75$53.05
P90$110.91
Top-performingHigher cost
NCCPA：New Customer CPA, the amount of paid-media spend required to acquire one new customer.
AOV: Average order value.
P10, P25, P50, P75, and P90 are NC-CPA percentile thresholds. A lower NC-CPA is better. Stores at or below P10 are in the top 10%, stores at or below P25 are in the top 25%, and P50 represents the median.
| Channel NCCPA | Median NC-CPA |
|---|---|
| Google Ads | $32.02 |
| TikTok Ads | $1,334.42 |
| Bing Ads | $94.75 |
| Meta Ads | $60.41 |
See how your store compares.
Where will your store rank? Log in to see your New Customer CPA and compare it with stores in a similar AOV range.
Your store
.
Lower costSimilar to peersHigher cost
Your New Customer CPA
$—
Your percentile
—%
vs. similar stores
—%
Biggest channel gap
—
Google Ads NCCPA
$—
Meta Ads NCCPA
$—
TikTok Ads NCCPA
$—
Bing Ads NCCPA
$—
Your results are private. Stores are grouped by AOV to make the comparison more relevant.
See your New Customer CPA and where you rank.
Compare your overall New Customer CPA with similar stores, then see the difference across Google, Meta, Bing, and other ad channels.
Attribuly
Acquisition benchmark · Example data
Acquisition benchmark
Compared with stores at $55–$130 AOVLast 28 days
New Customer CPA
Full Impact attribution
$148
Your NC-CPA: $148
Peer median: $65
Top 25%
Peer median $65
Bottom 25%
Your cost rank
Lower is better
84%
of similar stores
Your New Customer CPA is higher than 84% of similar stores.
Biggest gap
Meta Ads
Meta Ads — $168 versus a $72 peer median
| Channel | You | Peer median | Gap |
|---|---|---|---|
Google Ads | $74 | $72 | +3% |
Meta Ads | $168 | $72 | +133% |
Bing Ads | $62 | $77 | -19% |
Connect your ad accounts to see your results.
So—are you overpaying?
Connect your ad accounts to see your New Customer CPA, your percentile, and how each channel compares with hundreds of similar stores.